Recreational cannabis is now legal in 22 states and Washington, DC, and the once highly controversial plant is gaining social acceptance. But one group of cannabis consumers, women, still bears the stigma of consuming cannabis.
“As women, society says we have to be mothers, put the needs of others ahead of our own,” said Greta Brandt, president of The Flower Shop. I think I think a lot when it comes to marijuana use,” he said. Women feel ashamed to use cannabis because how can they live with it? ”
Brandt is on a mission to help women overcome what they call “maternal guilt” about cannabis use at the pharmacy chain, which has stores in Arizona and Utah. She hopes her latest product line, Ladylike, which debuted in March, will do just that.
Ladylike offers 6 edibles and 3 cartridges, all in bright packaging, some with poppy flower motifs. The branding is modeled after the hugely successful beauty line Benefit and Kylie’s cosmetics.
“[Ladylike] It looks like a cosmetics brand. It’s something you’d likely find on a Target or Sephora shelf. Half the battle is creating a premium package that actually attracts women,” Brandt said.
Brandt looked inward when choosing the type of product that best suited her demographic.
“Like many women, I have anxiety. I smoke, but [cannabis] To help with that, it’s not something the office can do. Similarly, we don’t want anyone walking into our office in a fuss and smelling like cannabis,” Brandt said.
So Brandt focused on manufacturing edibles and concentrates that are perfect for individual consumption on the go.
Ladylike’s Flower Drops hard candy comes in a metal tin about the size of an Altoids container, but the packet of cannabis-infused mints fits easily in the palm of your hand. Sturdy gummy glass containers are more visible, but can still be carried in a large purse. The dainty cartridge can be slipped into the pocket of your favorite jeans.
Ladylike offers 6 edibles and 3 cartridges, all in bright packaging, some with poppy flower motifs.
flower shop
Foods with “refined taste”
Ladylike’s products offer flavor combinations such as strawberry and lemon, strawberry and grapefruit, cranberry and blood orange. “We wanted the flavors to be more sophisticated, but also bright and sunny,” Blunt explained. “We’ve also found that citrus-based flavors do a better job of masking the weedy taste that develops in food.”
Each Ladylike edible includes: 2-5 milligrams Formulated with THC to give consumers the flexibility to find their ideal dose.
By offering a lower dose, Brandt says, new users won’t have to guess how much THC is in a gummy half or find creative ways to halve a hard candy, and It will be possible to experiment.
“It’s like using a medicated drug. Work with your doctor to find the right dose for you. I think cannabis should be the same. 10mg gummies are everything.” It doesn’t work in humans, and the dose is probably too high for most new users,” Brandt said.
Savvy cannabis consumers may scoff at such low doses, but even 5 mg gummies are effective. That’s because Ladylike uses nanoemulsion technology to increase the bioavailability of cannabis in the body. That means he can feel high within 20 minutes instead of the typical 60 minutes.
Each gummie also contains a different blend of CBD (cannabinol (CBN) and cannabigerol (CBG)) to help with relaxation, promote sleep, and even increase energy.
“We paid a lot of attention to cannabinoids and terpenes when developing this product line. While most female-focused cannabis products focus solely on menopause, it leaves out a large segment of the population. We are doing it,” Brandt said. “Ladylike has something for every woman, whether you want to sleep better or discover your hidden energy reserves.”
Ladylike products are available at flower shop pharmacies in Phoenix, Mesa, and Awatukey.
