Electronic Arts (EA) has reportedly been sued over deals offered to players in connection with the video game, according to Front Office Sports.

Marketing and licensing agency Brandr Group is suing EA over the name, image, and similarity (NIL) deals EA provided to players. according to front office sports. Brandr Group collaborates with 54 schools nationwide on Athlete NIL contracts and intellectual property. Brandr Group claims EA is unwilling to honor agreements to negotiate player compensation with agencies. These acts constitute “unlawful obstruction”. according to litigation. (Related: Lane Kiffin says college football has become a ‘pro sport’, warns players will move for higher salaries

The agency claimed to have been in contact with EA both in 2021 and 2022 regarding its participation in the video game. In an email, EA allegedly said that trading for players from The Brandr Group schools would be done through an agency. However, Front Office Sports reports that EA has decided to partner with OneTeam Partners in May 2023.

EA is Reportedly offering Players will be given the opportunity to “opt-in” to use their likenesses for $500, which does not accrue royalties, but the offer has caused the College Football Players Association to call for a boycott, the newspaper said.

“Unfortunately, EA Sports is trying to avoid paying college football players a fair price for their participation in the game, allowing big companies to take advantage of young student-athletes and take advantage of their NIL. It continues the pre-O’Bannon pattern of,” the complaint states. Reported by On3 NIL.

Report: EA is sued by The Brandr Group over EA Sports college football game. @FOS

The company claims EA is trying to get around it by offering athletes a deal to get into the game. @achristovichh

Click here for details:https://t.co/vSLu0NRelh pic.twitter.com/hs31ZxzbaF

— Dov Kleiman (@NFL_DovKleiman) June 20, 2023

“As previously stated, our primary concern is to advocate for student-athletes and ensure that they have a voice and are duly represented in all matters relating to the use of their name, image and likeness. That’s it,” Brand Group said. Said On 3. “We believe that student-athletes do not receive fair market value for their NIL rights and that the contractual rights sought may limit other NIL gaming opportunities. No further comment at this time.”

EAs last produced 2013 college football video game. EA stopped manufacturing According to Sports Illustrated, footage from the game was posted as former UCLA basketball player Ed O’Bannon is suing the NCAA for antitrust violations. O’Bannon used video games as an example, arguing that the NCAA had exploited the commercial value of its players.

EA Sports has settled with O’Bannon, claiming in court filings that it intends to compensate players going forward. According to Sports Illustrated, the NCAA resisted the move, resulting in the game being halted from production.

supreme court Judging by 9-0 NCAA game in June 2021, claim The group said it violated antitrust laws and failed to set limits on player compensation.