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Bud Light Sponsors Raunchy Pride Show After Desperately Trying To Salvage Its Image

According to Bud Light Canada, Bud Light sponsored a Pride drag show in Toronto, Canada, where dancers performed bare-breasted in leather suits and bizarre face masks.

A video shot by journalist Beth Baish shows drag performers dancing provocatively in skimpy clothing with face masks. A large Bud Light banner can be seen near the stage. (Related: New Jersey sues school district over policy banning teachers from secretly transferring schools)

“Bud Light Canada has been a proud partner of Pride Toronto for the past ten years,” said Bud Light Canada. website To read. “This year, we are celebrating this milestone by featuring Pride Toronto in our can design and continuing as the festival’s official beer sponsor.”

“As a brand, Bud Light Canada is thrilled to once again celebrate and support the LGBTQIA2S+ community through Pride Toronto’s annual Pride Celebration and Parade.”

Bud Light’s parent company Anheuser-Busch sent a can of beer to the transgender TikTok star Dylan Mulvaney Celebrate his “365 days of girlhood”.Mulvaney, a biological male, also made some posts video Promotion of beer brands. Mulvaney is making her own TikTok videos documenting her own “girlhood.” critic accuse of promoting a demeaning portrayal of femininity.

Bud Light’s in-store sales plummeted in the week of April 17-22, according to a report by Bump Williams Consulting. Sales were down 21% and 11% in the previous two weeks. Traffic at bars and restaurants across the country is also down, according to the report, with servers pouring Bud Light down 6% between April 2 and April 15.

Bud Light’s year-over-year sales continued to decline in June, three months after the boycott began with its partnership with Mulvaney.

Anheuser-Busch is reportedly offering free beer to distributors as an apology for plummeting sales. The company is reportedly producing camouflage bottles inspired by its Falls of Honor program, which supports the families of fallen soldiers, apparently to win back customers.

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