Bud Light released a new commercial featuring NFL superstar Travis Kelsey on Sunday amid declining sales, and critics aren’t holding back.

of commercialEntitled “Backyard Grants With Travis Kelsey,” the song shows the Kansas City Chiefs tight end sitting in a lawn chair, groaning with relief. The scene that follows cuts to other men moaning as they sit, apparently relaxed, as they crack open Bud Light.

The short ad appears to be Bud Light’s latest attempt to mend barriers with culturally conservative consumers amid ongoing boycotts of the brand. In April, Bud Light sent transgender influencer Dylan Mulvaney a personalized can. The decision to partner with Mulvaney immediately sparked a conservative boycott, and the brand’s sales plummeted. (Related: Boycott impacts beer industry insiders to give bad news to Bud Light)

Youtube comments show The new commercial did not help ease the relationship between Anheuser-Busch and certain consumers.

“So you’ve gone from men pretending to be little girls to now manly grunting people… to change it the other way around? Lock the marketing team in a room with a mad dog and lock it.” must be thrown out,” commented one commenter.

According to Fox News, one commenter wrote, “Right now, Man Bud Right is looking for a killer blow.” “Here’s what they think of their customer base, the silly moaning cavemen.”

“Hey look! ‘Flatty’ and ‘out of the ordinary’ are back in the Bud Light craze,” said another commenter, the paper reported.

Another commenter said, “I don’t understand how this would appeal to Bud Light’s target market of transgender youth.”

“Moaning is when you carelessly pick up a bud light and realize you have to get something else… well done AB. Never forget!!!” Another comment The poster said:

bud light sale fell The New York Post reported 27.9% in the week ending June 24.brand recently Rival Modelo took the top-selling beer position.