Three years ago, Elizabeth “Liz” Faro acquired the largest uncontested divorce firm. After processing over 1 million divorces on her previous platform, the need for a hassle-free divorce alternative was imperative, so Divorce.com was launched.

“My true purpose is to pioneer modern divorce and eliminate unnecessary trauma.”

42% of divorces cost between $20,000 and $40,000, some in the $100,000 range, and can have a negative impact on society. Even in complex situations that require mediation, Divorce.com is still 1/10 the process. of cost.

“In traditional divorce proceedings, basically all assets are transferred to the lawyer without considering the emotional costs. There's also a generational effect.”

With a background in software as a programmer and developer, Pharo had the tools and relationships needed to launch Divorce.com. He then quickly transformed Divorce.com into a nationally accessible platform, providing options for everyone who needed it.

As CEO and Chairman of Divorce.com's Board of Directors, as well as Chairman and Advisor to numerous successful companies, Faro is known for his ability to align business goals with a company's vision, mission, and aspirations for customers and communities. I am.

In addition to Divorce.com's work helping reduce the time, expense, and trauma of the typical divorce process, she also works with the Alabama Economic Development Partnership, Venture for America, and Blight-Free Birmingham.

“Divorce can be a very disruptive event to a family's life. I'm very passionate about alleviating that disruption.”

Faro, who started out in Birmingham, Alabama, talks about the community of business leaders and innovators who have supported her. In particular, her forum consists of eight associates within the Young Presidents Organization, her late father, Hilary Head, and her mentor, Jim Davis of Jemison Investments.

“Birmingham is very keen on increasing diversity on its boards, in its business and so on. People have been very welcoming to me.”

As an established businesswoman, Faro also uses her platform to focus on other male and female founders and CEOs, perhaps another way she's positively impacting a generation .

When asked about being a woman in business, Faro said: Even though she is feminine, she can still win in business. ”

As for the future of her career and Divorce.com, Farrah is dedicated to seeing their big audacious goals (BHAGs) achieved. She hopes that “every divorcing couple in America and Canada starts with us.” Faro said she hopes her first question is always, “Can I get a divorce?” she says. The company plans to reach 100,000 units by 2026, and its momentum is not slowing down.

Faro is making a huge impact on society through transformative divorce, making the process no more difficult than it already is. Her compassion and passion are matched by her previous honors, historical and current successes, making her a 2024 Woman of Influence.