As the old saying goes, “Economy, you idiot!”

Economics is a messaging strategy that spreads across demographics. Hard-working Americans, regardless of race or socio-economic status, struggle to make ends meet. If Republicans want to win big in November, they need to stay on message, focus on the economy, and ease the strain on America's wallets. This is the only issue that directly affects all voters.

Political messaging has traditionally relied on tailoring messages to the unique characteristics of the constituency and the candidates running in that constituency. In today's evolving world, characterized by pervasive communications and political echo chambers, messaging is moving from a local focus to a more national approach.

In 2023, the top of the ticket is driving the narrative, with the national debate spilling over into local county commissioner races. This situation is changing rapidly.

The current political situation shows that this trend is being corrected. Both the Republican and Democratic parties are facing internal divisions, prompting candidates across the country to come up with their own unique messages.

This tailored messaging approach is expected to be particularly effective next cycle, especially within the Republican Party. Candidates at the Senate, House and state levels are focused on addressing specific issues that affect their respective districts, rather than getting drawn into the polarizing national political debate surrounding presidential primaries.

The Republican Party's main target is the economy.

Joe Biden and Kamala Harris' poor economic management has left Americans struggling to make ends meet. Instead of worrying about issues that polarize communities, voters are worried about being able to pay their groceries, gas, and rent.

Economic hardship is not partisan, it is the only issue that affects all Americans, regardless of their political leanings. There is an opportunity here for Republicans to capture the message and gain momentum.

Polls show Republicans win elections when they talk about the economy, proving that instead of running away from the economy, Republicans should run toward the economy and create jobs. . This strategy has been and should continue to be adopted by Republicans across the country.

Although the outcome of this year's election is uncertain, both parties intend to do everything they can to win in November, and Americans will hold both parties accountable when their wallets hurt.

This does not diminish the impact that abortion, gun control, and Washington drama will have on both the primary and general elections. It's simply the way to go if Republicans want to take control of the Senate, expand their majority in the House, and even take back the White House.

Americans vote with their wallets, and right now, their wallets are hurting because of the failed policies of this administration. If Republicans are to win in November, they will need to send a unified message on the economy in their campaigns across the country. This is the only issue that affects all Americans without discrimination. It will be up to Republicans to take advantage of this if they want to expand their control of the House, regain a majority in the Senate and defeat Joe Biden in November.

Jimmy Keady is the founder and president of JLK Political Strategies.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of The Daily Caller.