Breaking News Stories

Margie’s Bakery’s MAGA Hat Cookies Led To Wave Of Criticism Online, Manager Says

After creating cookies decorated to resemble “MAGA” hats, bakers at Margie's Bakery & Deli in Wichita Falls, Texas, discovered how inspiring and unifying the phrase “Make America Great Again” is.

The MAGA hat cookies started as a special order, Andrew Morrow, general manager and the owner's son-in-law, told The Daily Caller on Monday. They baked a few more than they needed, so they sold the extra cookies and posted photos. Facebook page June 18. The post has since been deleted.

” [MAGA] “Not much happened this year,” Morrow told the Caller, “I just looked back at 2016. I wrote a post that said, 'Margie Makes Great Again with a lowercase 'm' and a capital 'A,' just as a joke. I put a little smiling face on it.”

Andrew Morrow decorates cookies to look like Trump's “MAGA” hat. Screenshot by Lisa Moore/YouTube

Within hours, the Facebook post was on baking pages around the world, Morrow told the Caller. Thirty minutes later, Margie's Morrow claimed that he received over 1,000 negative one-star reviews. Margie's post was online for six to seven hours before being removed, Morrow said. Morrow claimed that he has had to block and remove hundreds of fake reviews.

Morrow told the Daily Caller that Margie's Facebook account has received death threats, allegations that the owner is a rapist and rapes customers, that employees are molesting people, serving products with feces in them and coming to customers' homes and defecating on the premises. He also claimed to the Caller that his family has been attacked online.

“Somehow they found out who my mother was and what company she worked for, then they went to the company's page and started attacking her. [posting] “Some reviews can't be removed,” Morrow argued.

Facebook did not remove the derogatory reviews Margie allegedly received, instead simply recommending that she block individual users, Morrow told the Caller. Yelp and Google He added that as of Wednesday, Margie's allegedly inappropriate reviews had been removed.

“I panicked because I thought our reputation of 4.9 out of 5 stars that we'd maintained for 50 years had just disappeared forever,” Morrow told The Caller. “In 30 minutes it went down to 3.9. There has been no retaliation for the false allegations that have hurt our business,” he claimed. “The reviews are not removed even though they are false.” (Related: Exclusive: Majority of small business owners fear Biden administration's economic policies will force them to close)

“We still have to block or report some people from time to time,” he told The Daily Caller, referring to their Facebook accounts.

“They're trying to make us out to be something other than what we are,” owner Michael Gerstner told the Caller. “We're the exact opposite. We're inclusive. We're tolerant. We'll take whatever cookie order they want, as long as it's something that we deem not degrading or pornographic. But we'll fill the order and we have no problem serving our customers.”

Bakery owner Michael Gerstner holds a cookie that will be decorated to look like a playing card. "Maga" hat.

Bakery owner Michael Gerstner holds a cookie that will be decorated to look like Trump's “MAGA” hat. Screenshot by Lisa Moore/YouTube

Margie suggested tie-dyeing. Rainbow Cookies Morrow told the Daily Caller that he had to throw out his trays after opening in June because he was so ignored, but he added that the restaurant has not faced any opposition, hate speech or cancellations.

“We posted [online] “I wrote about them and I didn't get any flak,” Morrow said. “It only sold when kids saw it… Nobody said anything.”

For better or worse, it was the post about the hat cookies that captured everyone's attention online, they told the Caller.

Negative reviews of Margie's Bakery & DeliNegative reviews of Margie's Bakery & Deli

Negative reviews of Margie's Bakery & Deli

A Facebook review for Margie's Bakery & Deli, according to Andrew Morrow. A screenshot Morrow provided to the Daily Caller.

“Everything we're being accused of is being done by people who hate Trump and people who hate the phrase 'Make America Great Again,'” Morrow told the Daily Caller. “I think that's really funny because I think that should be everybody's goal, with or without Trump.”

Asked how they felt about the right to veto a deal, Morrow and Gerstner said every company should have the right to draw the line at its owners' discretion. (Related article: Court rules against Masterpiece Cake Shop owner who refused to bake gender-change cake)

“If someone asked us to make a swastika cake, we wouldn't make it,” Morrow told the Caller, “and if you could write 'Make America Great Again' on a hat and be accused of being the equivalent, it's not even close. … As far as 'Make America Great Again' and a Nazi hat, or a red baseball cap with the swastika symbol on it, to me there is no equivalent.” (Related article: Victor Davis Hanson: The Hysterical Style of American Politics)

“I'm tired of being pushed, especially by people in Washington and California, about what I can and can't do in my business,” Gerstner told the Caller. “It's a minority trying to push it on the majority. They're hiding behind their keyboards and acting with the loudest voices, trying to smear you and make it a big deal. And they have made it a big deal. Thank you!”

A sign in the entrance window of Marge's Bakery & Deli announces that popular items are temporarily sold out. "Maga" Hat cookies.

A sign in the entrance window of Margie's Bakery & Deli announces that its popular “MAGA” hat cookies are temporarily sold out. Screenshot by Lisa Moore/YouTube

Wichita Falls was quick to respond to the national backlash against the 54-year-old bakery and deli founded by Gerstner's grandparents, Gerstner and Morrow told The Daily Caller.

“I've never seen Wichita Falls so united over anything,” Morrow said, noting that the support for Margie's was immediate whether people were Trump supporters or not. Locals were outraged that Margie's felt forced into it. Delete a posthe told the caller.

“Most of us are fighting for freedom of speech and the right to make any cookie we want — not just these cookies, but any cookie,” Gerstner told the Caller. “The only reason we're moving forward is because our supporters have stood up for us. … I'm kind of proud of what we're doing. We're fighting back. We just want to make cookies.” (Related: Congressional report details 'widespread deterioration' of First Amendment rights on college campuses)

Margie's is now racing against the clock to keep up with orders: While it normally only closes on Sundays, increased demand for all of its products, not just MAGA hat cookies, has forced it to close on Monday as well to catch up on baking 2,500 items to refill completely empty shelves.

“I've been in this business for 39 years and I've never seen anything like this,” Gerstner told the Daily Caller. Last week, Gerstner said the bakery sold 6,000 MAGA hat cookies.

Employees at Margie's Bakery & Deli pose in MAGA hats and with cookies.

Employees at Margie's Bakery & Deli pose wearing MAGA hats and holding cookies. Screenshot via Lisa Moore/YouTube

According to information obtained by The Daily Caller, Margie's bakers are working 16-hour days to keep up with demand.

“Hundreds of people come up and ask, 'Where are they?'” Morrow said of the MAGA cookies.

“Nobody outside of Texas knows anything about us other than this. [backlash]”We have people driving in from all over, Oklahoma, El Paso, people coming from hours away, and we don't want to disappoint them,” Gerstner said.

Kohler learned that because Margie's ingredients don't contain preservatives, it can't ship the product. But Margie can promise that if you order in advance, you'll receive it. For those who can't make it from afar, Margie will be “Margie's Support HatHe is wearing a red baseball cap with “Make Margie's Great Again: Wichita Falls, Texas” embroidered in white.

parents-in-law, Michael Gerstner and Andrew Morrow, at Margie's Bakery & Deli; "Make America Great Again" hat.

Stepparents Michael Gerstner and Andrew Morrow pose at Marge's Bakery & Deli wearing “Make America Great Again” hats. Screenshot by Lisa Moore/YouTube.

“If it had only been a positive response … there wouldn't have been such a demand,” Morrow told the Daily Caller. “It only really skyrocketed in popularity because we started getting extreme backlash and hate and threats and criticism about it. If the response had been bad, we wouldn't be here, closing down and trying to get it back.” (Related article: Small business owners count on Republican support amid recession fears: poll)

I can't repost the original post from June 18th, but Margie Posts Tuesday: “Hate people hate people. Bakers bake bread.”

“Even if we get negative reviews or backlash, our city has our back and they've proven that,” Morrow said. “We're not going to back down, even in the face of extreme hatred or threats or anything like that. … I think these last few days have shown what can happen when a majority of people who truly love us speak up. It's been very heartwarming and uplifting.”

Manager Andrew Morrow and owner Michael Gerstner pose with trays. "Maga" The hat cookies in the photo are "He who hates, hates. He who bakes, bakes."

Manager Andrew Morrow and owner Michael Gerstner pose with a tray of “MAGA” hat cookies, captioned with “Haters hate. Bakers bake.'” The photo was provided to The Daily Caller by Morrow.

Share this post: