Vice President Kamala Harris made waves this week when she launched a TikTok account, but that hasn't done much to dispel former President Donald Trump's outsized influence on the platform.
Harris She launched her TikTok account on Thursday and in just 24 hours, she has gained over 2 million followers and over 6.3 million likes on her profile. Trump's Her social media presence far surpasses Harris's, boasting more than 9 million followers and nearly 24 million “likes” on her profile since her TikTok debut on June 1. (Related: Exclusive: 'The Content Creators War Room': Inside Trump Super PAC's Plan to Win the Online Digital Campaign)
FollowI thought it was about time I got involved!♬ Original Sound – Kamala Harris
“When I heard I was on the 'For You' page I thought I should be on there too,” Harris wrote in her first TikTok post. Harris' page also features her cameo on the hit TV show “RuPaul's Drag Race,” where she stopped by “The Workroom.”
Since Harris became the presumptive Democratic nominee, her campaign has been the focus of a number of trends associated with Gen Z, including “Brat Girl Summer,” named after Charli XCX's new album, “Brat.” (Related: More than a quarter of Gen Z identify as queer: poll)
The official endorsement came from XCX's X account, where she said:Kamala IS BratSince then, Harris has rebranded her campaign account, Branding This song from XCX's album shows an effort to jump on the trend.
Kamala is a brat.
— Charlie (@charli_xcx) July 22, 2024
X's Harris campaign biography states:Adding context” is also a reference to the oft-memed speech she gave at the White House inauguration in May 2023, during which she laughed. formula White House Committee Members Initiative On advancing educational equity, excellence, and economic opportunity for Hispanics.
The remarks left many onlookers confused and sparked a series of sarcastic memes and online trends that clipped, quoted and mocked the presidential candidate.
“Part of the extension of the work that you do is, of course, to focus on young leaders and young people, but also to have a clear understanding of the needs of their parents, their grandparents, their teachers, their communities, because none of us live in a vacuum,” Harris said at the ceremony. “Everything is in context.”
“Young people don't know what's wrong with them? Do they think they fell off a coconut tree?,” Harris said during the ceremony. “You exist within the context of all the circumstances in which you live and what came before.” (Related: House passes bill to force Chinese parent company to sell TikTok)
The comment quickly became a meme online, with social media feeds flooded with remixes and edits of the clip.
TEMHOTTA 36 #Charix #kid #fyp #viral ♬ Apple – Charlie XCX
Trump has garnered more than 9 million followers, more than 23 million likes, and nearly 500 million views from just five posts, while Harris has garnered about 57 million views and just over 6 million likes from just four posts.
Trump's first post alone garnered more than 165 million views, more than 9 million likes, and nearly 300,000 comments.
Follow @UFC launches TikTok ♬ Original Sound – President Donald J. Trump
Though Trump has a bigger social media presence on TikTok than Harris, media outlets have praised Harris for her social media debut and trending.
POLITICO Praised Regarding Harris' social media campaign efforts, he noted that her videos are “largely driven by Gen Z, a critical demographic of voters who are cold towards Biden.” (Related: Trump says banning TikTok would help 'enemy' Facebook)
When it comes to President Trump's social media presence, the media has not focused on the effectiveness of his campaign, but rather dissected his policy record.
Many media outlets Criticism, Despite the Biden-Harris administration signing the bill into law, Trump has previously called for the app to be banned and has criticised the platform for joining in. Potentially A complete ban on the platform.
The Harris and Trump campaigns did not immediately respond to requests for comment from the Daily Caller News Foundation.
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