Daily Caller columnist Mary Luke explained on Newsmax on Tuesday why companies are abandoning diversity, equity and inclusion (DEI) policies.

in exterior Speaking to Carl Higbee on Frontline, Luke reflected on companies' decisions to back away from DEI policies: Lowe's announced it would scale back its DEI efforts after conservative activists suggested they target companies that support DEI. According to “We are very grateful to the LGBTQ+ advocacy group Human Rights Campaign for their support,” Rowe told USA Today. The company will also stop participating in research conducted by the LGBTQ+ advocacy group Human Rights Campaign. Rowe's decision was discussed on the show.

“Like I said last time, this is what happens when you spit on a loyal customer base. So whenever we implement these DEI policies at a place like Lowe's where the customers are primarily construction workers, and, you know, old-school blue-collar workers, that's what happens,” Luke told Higbee.

“You're not going to get what you would call a little compliment or a compliment that says well done. What you're expecting is a thank you from someone who's very generous and a high-five. What you're going to get is people going to a whole other store to find your product.” (Related: New Study Finds McKinsey's Claims That DEI Makes Companies More Profitable Are Unfounded)

Luke also addressed Harley-Davidson's move away from previous DEI initiatives in a previous interview. The company also announced its decision to eliminate several diversity, equity and inclusion policies, including its LGBTQ inclusion rating system for companies.

“It's no wonder they're backing away now, because they must have seen their tents dying at the Sturgis rally and felt, 'Oh, we're going in a bad direction now,'” she previously told Higbee.