Bud Light executives seem to think that red-blooded American men are dumb lemmings who don't care about principles and will force-eat anything with a cool logo on it.

From beer to trans juice brand Announced this week They're partnering with 26 different teams across the country to release limited edition college football cans, and sadly, one of Mr. Right's alma mater is on the list, too. (Click here to sign up for Mr. Right's weekly newsletter)

Bud Light will release limited edition cans representing 26 college teams. pic.twitter.com/62yu2SLtCm

— Brett McMurphy (@Brett_McMurphy) August 27, 2024

While there may be some fools out there who will buy these cans because “it looks cool” or “I want to support my team,” true patriots should think smarter than that.

Ever since its partnership with Dylan Mulvaney and its stated desire to wean itself off its old customer base (regular American men) caused its stock price and sales to plummet, Bud Light has been doing everything it can to prove it's not immune to the virus of woke minds: partnering with popular male comedians, promoting big sports partnerships, and now this has happened.

They fired some of the executives responsible for the accident, which is commendable. (Related: Washington bureaucrats unleash hell on American men they may regret)

But you know what they haven't done? They haven't apologized. They haven't publicly denied their mistakes, admitted what was wrong, explained why they did it, and why they won't do it again. No, they just hope they can whitewash it with a fancy marketing scheme aimed at the lowest common denominator. They think we have the memory of a goldfish, and that we'll forget without any real amends.

I don't buy it. Plus, Coors Banquet is much better.

To read more musings on masculinity, culture, how not to three-putt, and more, subscribe to Mr. Right's weekly newsletter at this link.

Source