Vice President Kamala Harris’ campaign and organizations supporting her: viral advertising Produced by Vote Common Good, it features Julia Roberts’ voice saying that women should vote differently than their husbands.

In the ad, they promote the argument that women can publicly support the views of former President Donald Trump and his husband, but should secretly vote for Harris at the polls in solidarity with other women. are.

But the opposite is much more likely. While women may like the idea of ​​electing the first female president and want to associate themselves with “joy” and a girl-boss vibe, there’s something that’s bothered me for the past three years. It’s not enough to overcome a huge desire to finally overcome financial insecurity. (Related: Jorge Martinez: Kamala Harris and her attack on Hispanic values)

Probably the least covered issue of this election — except for Dana Perino and the Fox News People These are the people who have covered stories that highlight how older women are being hit hardest by the economic reality created by the Biden-Harris administration. These women are deprived of a future and security. Women don’t like talking about it. Some are even embarrassed to face such difficulties, even if it is not their fault, because they do not want to complain. these women belong to america The unsung hero.

Clearly, Harris’ campaign is paying attention. As concerns that abortions would be banned after Trump and Vance’s backlash began to ease, Harris issued a new statement. Medicare Home Care Proposal It appeals to that “sandwich generation”. It was well received by women.

The Republican campaign should follow Dana Perino’s lead, as her intuition appears more insightful when looking at the data.

independent women’s voice vote Research shows that more than 90% of women, and 95% of women over 55, fear they will not be able to afford to retire or find another job if they lose their job after age 50. I understand that you are concerned that this may be the case. There will never be another job like it. Almost 3 out of 4 people are women worry Economic downturn. Nearly half said they were unprepared if the U.S. actually went into a recession. This 2024 report “Results of a survey on women’s economic status”[r]About one-third of all women and half of low-income women say their retirement income and savings alone aren’t enough to pay their monthly living expenses, a number that will increase from 2023. . ”

Many of these women have spent their lives serving others, including raising children and caring for sick parents and family members. Now they have little left and are worried that they won’t have a place in this Biden-Harris economy. These women are working harder to stretch their budgets by taking on side hustles and side hustles to accomplish more with less. of Bureau of Labor Statistics It confirmed that workers aged 75 and over are the fastest growing segment of the workforce. a report Indeed Flex found that 30% of retirees are considering working in a temporary role. More than 70% cited inflation as a reason for returning to work. They are finding that after the past three years of runaway inflation, the savings they thought would be enough for retirement are no longer enough to sustain them.

Older women worry not only about themselves, but also about their loved ones. They worry about their adult children who are underemployed and whose normal adult milestones like buying a home and starting a family seem out of reach. They want to help, but often can’t. That hurts.

President Trump recently proposed tax credits to recognize and alleviate some of the economic sacrifice. by caregiver. But what he offers is so much more than that. He recognizes their struggles and sacrifices and promises better times to come. He knows they are the unsung heroes of our society. President Trump’s policies to strengthen our borders, unlock America’s energy, lower prices by removing unnecessary red tape, and support job creators and entrepreneurship will help these women and their families get ahead. We are committed to creating real opportunities. These women remember what the pre-Trump economy was like, so they know better policies can help. They want to regain their true joy and optimism.

The Harris campaign added guilt to the already heavy burden of these women. They make it taboo for women to even admit their struggles, worries and experiences of financial hardship. Harris’ campaign says women have an obligation to pretend that all they are feeling is “joy,” that the economy is really strong, and that they are only imagining their hardships. It is hinted that there is.

The same message was pushed about the rise in crime. These are the stupid women who feel unsafe walking to their cars and fear for their loved ones to come home at night. Crime rates are decreasing, the Harris campaign and its media cheerleaders claimed — misleading crime statistics have been corrected and what everyone outside gated communities already knows is already true. until confirmed.

These women have been burdened with too much for too long. There is no need for these unsung heroes to put on a happy face and endure another four years of hardship in the name of a sisterhood that doesn’t respect them. They want real change and the promise of real joy. The only question is which campaigns are smart enough to appeal to these voters.

Heather R. Higgins is the CEO of Independent Women’s Voice (iwv.org).

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

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