Local Radio’s Resilience in Alabama
In a time when podcasts and streaming platforms often overshadow traditional radio, stations like WQSB 105.1 (modern country), WKXX 102.9 (classic country), and Power 107.5 (Christian) highlight the persistent relevance and charm of local radio in Alabama. These stations, part of the Yellow Hammer News Radio Network, have rich histories and innovative approaches that keep listeners engaged across generations.
Established in the late 1940s by Pat Courington Sr., this family-run operation has thrived for over 75 years. Now under the leadership of Pat Courington Jr. and Jenny Courington, along with sales manager Ted McClelland and longtime program director Barry Galloway, the station’s influence has spread across Marshall, DeKalb, and Etowah counties. WQSB, the flagship country station, successfully caters to a diverse audience, from young adults to seniors, blending contemporary country music with relatable local content. Barry Galloway, who co-hosted “The Barry and Holli Show” with Holli Mostella, engaged listeners with music, artist news, quirky stories, and interactive call-ins that were later adapted into a podcast format. The team has embraced digital advancements, offering live streaming and maintaining an active presence on social media to strengthen their community connections.
With numerous accolades from the Alabama Broadcasting Station Association, including awards for Best Morning Shows in 2024 and 2025, the station’s dedication to community service remains its driving force. Signature events like the annual St. Jude Children’s Hospital Radiothon, which recently raised over $226,000, alongside Woofstock, a local pet food drive, illustrate WQSB 105.1’s charitable spirit. While WQSB leads the Radiothon initiative, all three stations collaborate by contributing airtime and in-person support, creating a powerful emotional campaign.
For fans of classic country, WKXX 102.9 has become a nostalgic favorite. After shifting its format in January 2023, WKXX has focused on celebrating icons like George Strait, Merle Haggard, and Charlie Rich. Hosted by award-winning broadcaster Shane Wilson, the station emphasizes its classic roots through segments like the College of Classic Country Knowledge. Wilson also adds a fun twist with features such as the Naked Truth, which presents quirky crime stories, and Thursday’s throwback, a take on contemporary pop culture reboots. His extensive radio experience and passion for the music keep listeners tuning in.
On another note, Power 107.5 brings contemporary Christian music to a broad audience aged 35 to 65, fostering a positive and family-oriented listening atmosphere. Sand Mountain Broadcasting, along with its affiliates, combines rich history, heartfelt engagement, and hard work to keep local radio vibrant and successful in North Alabama.
