Democrats Face Brand Crisis According to Analysts

CNN’s chief data analyst, Harry Enten, indicated on Friday that recent polling suggests that Americans now view “democratic brands” quite negatively.

According to multiple sources, including the Wall Street Journal and CNN, Democratic support has reached unusual levels. However, Enten pointed out during his appearance on “CNN News Central” that, unlike past elections, there doesn’t seem to be a clear frontrunner for the party’s presidential nomination.

“Currently, the Democrats are historically divided. It’s a total mess—more confusing than a hoarder’s basement,” Enten remarked. He pointed out that Democrats traditionally attract around 25% support in early voting, as seen in previous elections. For instance, Joe Biden had 25% in 2020, while Hillary Clinton and Al Gore saw similar figures in their respective years.

“Right now, there’s no one among the Democratic contenders polling at that 25% threshold,” he added. “For any Democrat considering a 2028 run, now’s the time to get involved.”

When host Kate Bordouan asked if the absence of frontrunners was tied to negative perceptions surrounding Democrats, Enten shared his thoughts. “I believe the negativity surrounding the brand is a major factor in the lack of established frontrunners. People see it as a sinking ship,” he stated. “The term ‘Democrat’ has become quite unappealing for many Americans.”

Enten noted the Democrats are facing record lows in net favorable ratings, with the Wall Street Journal reporting a 30-point deficit. This decline is largely driven by dissatisfaction within the party’s base, which is clamoring for change.

Political contributor Chris Chiliza remarked on the dire situation, indicating that Democrats are in a “brand crisis” due to their historically low approval ratings. “Voters are confused about what Democrats stand for, and many feel that whatever it is, it’s not meeting their expectations,” he shared.

Polling results from May Pack/Echelon indicated that voters commonly associate Democrats with terms like “freedom, weakness, corruption.” Even those leaning Democratic frequently describe the party as “weak.”

Additionally, a Quinnipiac University poll released on July 16 revealed that only 19% of voters approve of the Democratic Congress—a record low for the party.