The collapse is just accelerating.
Anheuser-Busch InBev (AB-InBev) sells eight craft beer brands to Tilray Brands. according to Monday’s announcement from the anti-American beer giant (and cannabis giant). The move will result in a significant reduction in AB-InBev’s craft beer portfolio.
Canadian cannabis company Tilray owns Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Red Hook Brewery, Widmer Brothers Brewing and Square Mile Cider. • The company plans to acquire Highball Energy. The transaction is expected to close in September 2023 for $85 million, according to Tilray 8-K filings.
In addition to the beer brands, Anheuser-Busch will also sell the brand’s employees, breweries and associated brewpubs.
In other words, the disaster has become even more dire for Bud Light’s companies.
$TLRY Announces agreement to acquire eight beer and beverage brands from Anheuser-Busch, empowering Tilray’s future in the U.S. craft beer industry.
— Tilray Brand (@tilray) August 7, 2023
Ladies and gentlemen, we have reached a new level.
Since the Dylan Mulvaney disaster, we’ve seen Anheuser-Busch and its brands (especially Bud Light and Budweiser) fall apart completely, and things get worse and worse as time goes on. Well, AB is really forced to do so, so this is also one of those times. sell their beer brand. God, I think it’s funny.
And the fact that they sell these brands to cannabis companies?
It just makes this whole thing even more comical. (Related: Bud Light sales tank another 26% after Dylan Mulvaney disaster)
Anheuser-Busch has really fallen, folks. From America’s favorite beer to now selling several brands to weed companies… it’s a real clown world for AB.
I love you.