Auburn University Unveils Partnership Honoring Pat Dye

Auburn University made a significant announcement on Wednesday, revealing a partnership with one of its notable supporters. This collaboration honors the legendary head coach Pat Dye, with the field at Jordan-Hare Stadium now being referred to as “Pat Dye Field.”

Field displays have already been installed, featuring the iconic Yellawood logo alongside the name “Pat Dye Field.” The partnership is reportedly a substantial investment, estimated to be in the eight-figure range, according to Jimmy Rane, the founder and CEO of Yellawood.

Auburn announces the Pat Dye Field-Yellawood Partnership. #wareagle

Auburn fans should watch the announcement video to understand the emotional significance behind this partnership. Auburn Athletics shared a clip featuring heartfelt commentary.

This agreement is expected to greatly influence Auburn’s efforts in the NIL landscape, particularly during this era of revenue sharing where athletic programs are seeking innovative ways to sustain funding amid ongoing changes.

“Pat Dye transformed Auburn Athletics,” said Lane, reminiscing about an introductory press conference back in 1981. “He had such confidence in his vision. A reporter asked a tough question, and with that intense gaze, he simply said, ’60 minutes.’ You knew right away he meant business.”

“When I had the chance to initiate this deal, I felt it was vital that the field wasn’t just a commercial space. I wanted it to genuinely honor Coach Dye, who has always commanded immense respect,” Lane explained.

A video featuring head coach Hugh Freeze was released, showcasing how much Dye meant to the program. Several Auburn stars were also present beside their new logo.

𝗣𝗮𝘁𝗗𝘆𝗙𝗶𝗲𝗹𝗱 is supported by Yellawood. Legends aren’t merely remembered; their impact continues. Auburn and Yellawood have expanded their partnership to further honor Coach Pat Dye.

“We are incredibly thankful to Jimmy Rane and Yellawood for their commitment to honoring our coaching legends and supporting Auburn Athletics in such a creative way,” remarked John Cohen, the athletic director. “For Jimmy and Auburn, this goes beyond just a sponsorship.”

The first game featuring the new logo will be held on September 6th at 6:30 PM CST, during a matchup against Ball State.