A video on Twitter has gone viral, showing Barr jokingly impersonating Bud Light in an attempt to boost his sluggish sales.
The video, which has been viewed 4.5 million times and went viral on social media on Monday, shows a bartender unscrewing the tap handle of a Bud Light beer and replacing it with one with a question mark on it. The bartender, who goes by the name “Blanco” on Twitter, suggested his patrons shun divisive beer brands. Blanco jokingly tried to trick them into buying the drink without their knowledge. (Related: Some beer distributors believe Bud Light boycott could be permanent, study reports)
Weird baby boomers don’t want to buy Bud Light anymore, so I started selling it like this, I call it Mystery Lager pic.twitter.com/pib9LYmZlO
— Blanco (@beerdefeater) July 31, 2023
“Weird baby boomers don’t want to buy Bud Light anymore, so I started selling it this way, so I call it Mystery Lager,” Blanco tweeted.
The bartender then began making fun of conservatives boycotting Anheuser-Busch over its decision to partner with transgender influencer Dylan Mulvaney.
“And when they take a sip, I’m going to take a picture of them and say, ‘You’re gay now!!!’ Blanco tweeted.
“Kyle Rittenhouse just came to the bar and ordered two Mystery Lagers and drank Naenae,” Blanco added.
One commenter pointed out that the brand’s decline isn’t just caused by enraged baby boomers.
“The $30 billion loss is not due to the ‘weird baby boomers’. Only public disgust could cause such a significant loss,” Twitter said. User posted.
another commenter was suggested He refused to buy the beer because of its quality.
“There is no political reason why I don’t drink Bud Light. There are better beers out there lol,” said the user.
Bud Light has suffered a steep drop in sales since sending personalized cans of food to transgender social media influencer Dylan Mulvaney in April. Conservatives then began boycotting the brand, resulting in Bud Light. lose one’s position as the best-selling beer.Select Bud Light Distributors reportedly conceded They don’t think the brand’s sales will recover.
