Blackpink's Jenny Kim has stripped down to a bra and underwear for Calvin Klein's risqué Spring 2024 campaign.
The K-pop star and “The Idol” fame actress has turned heads with an eye-catching new ad campaign that emphasizes the star's “playful confidence,” according to reports. people. Images of the new lingerie line were shared on social media by photographer Mert Alas. The teaser ad showed Kim rolling around in bed wearing cowboy boots, a sports bra and panties.
The first ad for the campaign also features Kendall Jenner, Idris Elba, and BTS' Jungkook.
CANNES, FRANCE – MAY 22: Jenny Ruby Jane attends 'The Idol' Premiere After Party during the 76th Cannes Film Festival on May 22, 2023 at Palm Beach in Cannes, France. (Photo by Christy Sparrow/Getty Images)
The brand's iconic underwear line is enhanced with the addition of the new Intense Power Underwear and Minimalist Lingerie collection, designed for “expressive and seductive comfort.” According to People magazine, Calvin Klein's seasonal collection focuses on “relaxed simplicity” and “classic designs with a timeless, youthful attitude.”
The black and white teaser video showed Kim flaunting her stuff in a black and white branded underwear and panty set, a nod to the brand's classic style. She walked around the studio wearing Calvin Klein jeans in a relaxed ad campaign. At one point, the famous singer and actress wore a boxy jean jacket over her underwear for a sophisticated and sexy display of layered fashion.
Kim transformed into a completely different look by wearing a pair of classic '90s cut straight jeans. The video showed Kim standing on a bed wearing a white miniskirt, tank top, and high boots. In another outfit, she was seen wearing an unzipped sweater and shorts. (Related: Lisa Rinna strikes a bold pose in designer underwear)
On May 22, 2023, Korean singer and actress Jenny Kim (R) met American actress Davine for the screening of the movie “Idol” at the 76th Cannes International Film Festival held in Cannes, southern France. – Arrived with Joy Randolph. (Photo credit: LOIC VENANCE/AFP via Getty Images)
Kim has been active as a Calvin Klein brand ambassador since 2021.
CANNES, FRANCE – MAY 23: Jenny Ruby attends 'The Idol' photocall during the 76th Cannes Film Festival held at the Palais des Festivals on May 23, 2023 in Cannes, France. Jane. (Photo by Andreas Lenz/Getty Images)
