Folks, we are approaching witnesses to history.
Bud Light suffered another week of sluggish sales in the midst of the Dylan Mulvaney disaster, accelerating the demise of the Traitor company and the title of America’s best-selling beer.
According to Nielsen IQ dollar sales data provided to the Daily Caller, sales for the Anheuser-Busch brand fell 26.8% in the week ending July 22, compared to Bud Light’s 26.1% decline the week before. It got worse. Bump Williams Consulting.
In the process, Modelo Especial, currently the No. 2 beer in the US, rose 13.4%, according to data.
Bud Light has dominated the U.S. beer scene for two decades, but it could all come crashing down in August, according to Bump Williams, who heads the consultancy of the same name.
“It’s going to happen a lot sooner than anyone thought,” Williams said Monday. new york post. “It’s on track to overtake Bud Light by mid-August.”
Modelo Especial’s year-to-date market share was 8.2%, just below Bud Light’s 8.4%, which is “the closest of any brand to surpassing Bud Light as the King of Beers,” Williams said. said.
Bud Light to be ousted as ‘King of Beer’ in August after Dylan Mulvaney debacle https://t.co/WW74rh8RTb pic.twitter.com/b6vY2NMd2o
— New York Post (@nypost) July 31, 2023
I can’t help but giggle every time I write a Bud Light piece. This collapse is downright hilarious.
And frankly, I don’t understand how this year’s decline has been so rapid for Bud Light. This is really crazy considering they used to be America’s elite beer. As explained before, they ruled this country for her twenty years, but within a few months they were all gone. (Related: Men’s team’s ‘hardest hitter’, non-binary rugby star accused of injuring multiple women: report)
Just wild. But I hope this shows you, folks in America, that we have a lot of power over these “awakened” companies.