Things keep getting worse for Bud Light.
Bud Light’s sales continue to drop in the aftermath of Dylan Mulvaney’s accident, according to the latest data, while the brand’s opponents continue to hunt for market share.
Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting showed Anheuser-Busch’s decline extended, with the brand’s sales dropping another 25.9% in the week ending July 29.
Over the past three months, Bud Light has been America’s number one selling beer. By the end of August, the Modelo Especial is expected to take the top spot for the rest of the year.
But Modelo, which saw sales up 14.8% last week, isn’t the only brand to benefit from Bud Light’s hilarious embarrassment. Other rivals Yungling Lager (22.5%), Coors Lite (20.7%) and Miller Lite (19.25%) also increased, according to the data.
Bud Light drops another 26% on Dylan Mulvaney debacle https://t.co/y8xUTLwWkJ pic.twitter.com/97rxOxFeZM
— New York Post (@nypost) August 7, 2023
Well, this is interesting.
Frankly, I almost laugh every time I see Bud Light at the grocery store. I would be lying if I said I didn’t enjoy their pain. It is very satisfying to see the Anheuser-Bush regime fall. Because I can’t help but feel like they betrayed America. Bud Light used to be everyone’s go-to, so take up Mulvaney’s nonsense? (Related: ‘My ancestors would have rolled in the grave’: Anheuser-Busch successor blows up Dylan Mulvaney ad)
They are entitled to all that is to come.