Anheuser-Busch announced Tuesday that Bud Light is launching a new summer campaign amid an ongoing boycott over its partnership with transgender influencer Dylan Mulvaney, according to Fox Business.

The brand will offer rebates and giveaways to customers who purchase Bud Light and other Budweiser brands, as well as host a summer music tour, the store said. Anheuser-Busch will also launch an “Easy to Summer” campaign, which will reportedly star popular NFL stars Travis Kelce, George Kittle, and Dak Prescott. (Related: Report: Bud Light Gives Out Free Beer Starting July 4th)

Bud Light reintroduced its popular brand mascot “Bud Knight” on Monday.brand too liberated The first ad for the “Easy to Summer” campaign, June 22nd.

Bud Light is gearing up for a big comeback with the ‘Easy to Summer’ campaign. The brand is looking to reclaim its place as America’s flagship beer after recent sales declines and controversy.

Will you be raising Bud Light this July 4th?#summer campaign (1/4) pic.twitter.com/xVlCOsX1tD

— INSIDE.COM (@inside) June 26, 2023

The announcement will be made as follows firefly light Suffering from declining sales. In the week of June 17, Bud Light’s sales were down nearly 30% compared to the same week a year ago, according to the company. new york post. Budweiser and Michelob Ultra sales declined 12.3% and 4%, respectively, over the same period.

According to Bud Light, Constellation Brands’ Modelo has lost the best-selling beer spot. NBC News.

bud light shone anger A partnership with transgender social media influencer Dylan Mulvaney has garnered a following among conservative consumers. Mulvaney took to Instagram in April to show off the personalized cans the company sent as a promotion.

The ensuing boycott reportedly put several Anheuser-Busch executives on leave. Group vice president of marketing Daniel Blake and vice president of marketing at Bud Light Alyssa Heinerscheidt will not be returning to Anheuser-Busch, The Daily Caller learned Tuesday.

Anheuser-Busch CEO Brendan Whitworth said: issued many statement Admitting injustice.