Carl’s Jr. has released a new ad with a marketing strategy that is the exact opposite of lighting up your brand.
Eight years ago, Carls Jr. ditched the sexual burger ad featuring models. The franchise previously used Paris Hilton and Kim Kardashian in the ads, and in a 2011 press release, they I said“We believe in putting hot models in commercials because ugly models don’t sell hamburgers.” (Subscribe to Mr. Right, a weekly newsletter on modern masculinity)
That’s clearly true. Nothing screams America like Carl’s Jr. Ad, featuring blonde models like Apple Pie, Football Flyovers and Paris Hilton. However, in the days of Wakeness, you didn’t necessarily get rid of attractive people and sell your products. Some companies, especially Anheuser-Busch, went in the opposite direction, using creepy biological men pretending to be a girl selling their most popular beer, Bud Light.
For the time being, it was over during the second Donald Trump administration.
Tiktok influencer Alix Earle is promoting Carl’s Jr. “Hangover Burger” while shaking his extremely revealing outfit in a new, sultry Super Bowl-themed ad. This ad is a complete throwback to the more vulgar times of the early 2000s. (Related: Trump loves Americans so much, he even helps Budlight)
https://www.youtube.com/watch?v=x-zejjns8bw
“This is a new world with new rules and new rulers. Alixar is the social media empress,” says Jennifer Tate, chief marketing director at Carls Jr.’s parent company CKE Restaurant. I said Wall Street Journal. “Carls Jr. is so much fun doing something too ti-sick for other brands to do.”
Certainly, it is a new world with new rules and rulers. And if there’s one way to seduce Gen Z to buy dirty burgers, it’s a nostalgia-based advertising campaign in the US, where the country is more fun, more free and far fewer Puritans are. is. You don’t want to pull Bad Lights, and features transgender Dylan Mulbany and his creepy, boring, high-pitched laughter.
Even if it’s a single ad, it still feels like America is back and is getting better than ever.
