Under Keter CEO Alejandro Pena, the brand's signature collections combine innovative design with environmental and economic sensibilities.

The concept of outdoor living has changed dramatically in recent years. What was once a simple patio with a few chairs has now evolved into a sophisticated outdoor room with a kitchen, entertainment area, and luxurious seating arrangement. This change reflects homeowners' growing desire to maximize their living space and create a seamless indoor-outdoor experience.

Under Keter's visionary leadership, the backyard has become a new frontier in home design. CEO Alejandro Penaintroduces an innovative outdoor product line that takes the market by storm. The Signature Collection doesn't just meet consumer demands, it redefines them.

“We realized there was a gap in the market for outdoor storage solutions that complemented natural beauty, rather than conflicting with it,” said Alejandro Pena. This insight into consumer needs drove the development of the Signature Collection, a line that bridges the gap between functionality and beauty.

The line offers many essentials, including spacious storage sheds, stylish deck boxes, and multipurpose garden beds. Each item is designed with a balance of functionality and beauty in mind, bringing a sophisticated feel to any outdoor setting. Featuring shades of walnut and ash wood, the color scheme has been carefully selected to blend with a variety of outdoor styles, adding sophistication without overwhelming the space.

“My family was looking for outdoor storage that was both elegant and eco-friendly. The Signature Collection ticked all our boxes and we couldn't be happier,” said one California-based consumer. It stores all your outdoor essentials while still looking stylish on your patio.The quality is unmatched.

The Signature 7×7 storage unit combines beauty and functionality. Provides durable, weather-resistant storage for essentials like bicycles and lawn mowers. Featuring lockable double doors, built-in ventilation and solid flooring, it enhances your outdoor space while ensuring easy access, security and protection from the elements.

The Signature 150 Gallon Deck Box combines elegance and functionality. Designed for show and features a realistic woodgrain finish. Keep your belongings dry and organized. The easy-to-lift, soft-close mechanism adds convenience, while the timeless design complements any outdoor space.

This level of consumer satisfaction comes directly from the Signature Collection's combination of innovative design and practical functionality. DecoCoat technology Keter Signature Collectionsuccess. This innovative advancement gives you the timeless beauty of wood without the hassle of maintenance. “The Signature Collection is a testament to our continued commitment to providing exceptional quality, functionality and design in outdoor lifestyle solutions,” Pena explained.

DecoCoat resin-based material offers the look and feel of real wood with unparalleled durability and weather resistance. Unlike traditional wood products that require regular maintenance, Signature Series items will never rot, rust, crack or peel. This long life translates directly into cost savings for the consumer. This is an important factor in today's economy, where every purchase is scrutinized.

Alejandro Pena's sustainable vision

Keter's commitment to sustainability is a core principle that permeates every aspect of the company's operations. The Signature Collection is made from 100% recyclable materials and meets Keter's environmental stewardship.

Looking ahead, Alejandro Pena has set ambitious goals for his company. He shared that Keter aims to incorporate 55% recycled content in its products by 2025. This forward-thinking approach contributes to environmental conservation and appeals to environmentally conscious consumers who prioritize sustainable products in their purchasing decisions.

As rising costs tighten the grip on consumers, the Signature Collection offers a compelling value proposition. Because these products are durable, they offer long-term savings over cheaper, less durable alternatives.

“Keter products are much more durable than many outdoor products and are also made from recycled materials. Our products are built to last for a very long time, well beyond one summer. , this is one of the benefits of using resin materials,” says Pena.

The market response to the Signature Collection has been phenomenal. The line is reportedly sold out across numerous retail channels. Following this success, Keter is accelerating its plans to expand its Signature Selection with new additions scheduled for 2025.

Global leadership and sustainable innovation

At the end of 2023, the Keter family consisted of 4,662 employees across nine countries, all contributing to the company's mission of sustainable innovation. Under Pena's leadership, this global team is poised to continue pushing the boundaries of what is possible in outdoor living solutions.

This organization is building a better tomorrow through innovation. We sell products to over 100 countries and maintain a network of support centers around the world. This global presence allows the company to meet consumers' diverse housing requirements and provide tailored solutions for every market.

Ketel's success under the leadership of Alejandro Pena The main reason for this is our global yet localized approach. The company maintains a network structure to consistently drive sustainability strategy, training and communication across its regional operating framework.

This collection is available at major retailers and online retailers. Pena led Keter's transition to an omnichannel model to meet the diverse tastes of modern consumers. This approach gives customers seamless access to products, promotions, and support across platforms, channels, and devices.

Alejandro Pena said: “We serve our customers wherever they are, whenever they are, and in any way they want. . We are there.”

as Alejandro Pena leads Ketel into the futurethe Signature Collection serves as a benchmark for what is possible with outdoor living solutions. A perfect blend of style, functionality, durability and sustainability, all at a price point that makes sense in today's economy.