Off-road enthusiasts, browse the latest products in the industry. Products range from overlanders to side-by-side vehicles. Myers believes the rise of the UTV market is responsible for the industry's accelerated development.

“The explosive growth of the UTV market is incredible. It has changed the off-road market in a big way,” Myers continued. “It's definitely a huge step forward for Polaris to take the helm and literally transform the entire off-road industry and extend it to the consumer.”

The event's introduction to Havasu is a result of its status in the United States. Myers explains why Havasu is the leading per capita spot in his UTV market. He went on to describe the area as an “off-road mecca” for local enthusiasts.

Myers said the growth seen in the industry also contributes to family inclusivity. While mechanical knowledge was previously required for recreational enthusiasts, Myers shares that off-roading has become more accessible.

“You had to be a mechanic or have a lot of mechanical skills to enjoy a day in the desert or in the woods,” he explained. “Now, just about anyone with their family can get out and enjoy an afternoon or weekend exploring public lands.”

Myers added that participating exhibitors are the main focus of the event. This will allow vendors to introduce new products to attendees, he continued.

Exhibitors from Utah, California, and Nevada will travel to the expo. The event also includes several dining options for visitors to choose from.

Dirt Expo begins at 9 a.m. each day, and the event ends at 4 p.m. on Saturday and 2 p.m. on Sunday. Children 12 and under are free. Admission is $10 for general admission and $15 for a weekend pass. Lake Havasu State Park Windsor 4 is located at 171 London Bridge Road.

To purchase tickets or view the full schedule of events, please visit: thedirtexpo.com.