Alabama Weather Network Launches 24/7 Streaming Service
“We’ve been working on this for a very long time,” said James Spann, the chief meteorologist at the Alabama Weather Network, just ahead of unveiling their new 24/7 streaming weather platform.
Reflecting on past events during the launch, Spann recalled significant weather events that shaped experiences in Alabama, mentioning Hurricane Frederick in 1979, Hurricane Ivan in 2004, and the infamous Snowmageddon in 2014.
Traditionally, Over the Air TV served as the primary medium for live weather updates, but the rise of streaming has shifted that dynamic. “People consume media differently now, so we want to be there for you,” Spann remarked during the first live broadcast.
Earlier this summer, Spann and his co-founders discussed their vision for the network with Regions Bank, ensuring a representation that spans the entire state—from the beaches in Baldwin and Mobile counties to the Tennessee River Valley.
“For us, it wasn’t a question of whether to sponsor it,” noted Paula Drake, the local chief marketing officer. “It was more about how quickly we can support this effort.”
The active network is set to provide weather forecasts across all of Alabama, offering real-time coverage during tornado warnings and other significant weather happenings. In addition to the Alabama Weather Network website, resources include a mobile app and various social media platforms.
For Spann, this enhancement of statewide weather coverage is a realization of a long-held aspiration.
“We’re focusing on broadening severe weather coverage throughout every corner of the state, and we’re grateful to have the local bank supporting us as a sponsor,” Spann mentioned.
According to John Jordan from Regions Bank, the network’s sponsorship aligns with their commitment to customer service in the area.
“James Spann and his team have shown us the importance of being prepared for bad weather. They provide crucial warnings and guidance for people seeking safety,” Jordan stated, emphasizing their focus on helping residents create effective financial plans.
This emphasis on planning is expected to play a key role in the Alabama Meteorological Network’s long-term strategy, as highlighted by Drake.
“Our goal is to empower people with the tools and resources they need. We’re ready to sit down with anyone to help them with their finances,” Jordan added.
“James Spann has been a staple for Alabama audiences since 1978,” Drake noted. She highlighted how the team adapted their coverage approach, implementing a wall-to-wall policy during tornado warnings after moving to the new ABC 33/40 in 1996.
This partnership seems natural, as many pioneers in weather forecasting have emerged in Alabama, including the bank itself.
“This is our home,” Jordan expressed. “We’re thrilled that Alabama has access to this new weather resource and we’re proud to be one of the initial sponsors.”
With the launch of the Alabama Weather Network, Spann will still be featured on ABC 33/40, where he delivers daily forecasts at 5 PM and 6 PM, maintaining a presence since October 1996. The ABC 33/40 also broadcasts severe weather updates from the Alabama Weather Network during significant events that affect the Birmingham, Tuscaloosa, and Aniston areas.
