The rich and famous reportedly pay large sums of money to private firefighters to protect their multimillion-dollar homes.

Los Angeles’ millionaires are said to be spending more than $2,000 an hour to hire firefighters to protect their properties as raging wildfires consume parts of the city. According to Daily Mail. Strong opinions are forming about those who are taking extra steps to ensure their assets are protected amidst the devastating fires, and about the companies that are allegedly profiting from the crisis. Chris Dunn, owner of Covered 6, a private company that caters to elites, said business is strong.

“My phone keeps ringing. The demand is higher than ever,” he told the Daily Mail.

Wealthy sources told the Daily Mail that they use such services.

“This week’s events show that you cannot trust the city to protect your property,” the person said.

“I have the money, so what’s the point?”

Private fire companies are reportedly offering “on-call” services to elites in need. David Torgerson’s Wildfire Defense Systems provides civilian water supplies, hoses, and fire-retardant gels and chemicals designed to stop blazes. According to Los Angeles Times.

Wildfire Defense Systems is one of many private organizations hired to fight fires on properties protected by insurance companies and wealthy elites. These companies also contract with governments to increase their numbers and resources.

There are several other private fire companies in California, including Mt. Adams Wildfire and UrbnTek. The company provides customers, including governments, with fire retardants that are applied to trees and brush to stop fires from spreading. This provides “double protection by wrapping the structure with our fire blanket system.”

TOP SHOT – A Bank of America building on Lake Avenue is engulfed in flames during the Eaton Fire in the Altadena neighborhood of Los Angeles County, California, on January 8, 2025. At least five people are now known to have died in the wildfires raging around Los Angeles. More deaths were feared in Angeles, with law enforcement officials announcing on January 8 that a terrifying fire had engulfed entire streets, consuming cars and homes in minutes. Photo by Josh Edelson/AFP via Getty Images

Matthias Gafni, investigative reporter for the San Francisco Chronicle reported He said he observed houses with water sprinklers installed on the roof continuously watering under the supervision of experts. Firefighters told the report they were directly hired.

Civilian firefighters protect Hollywood Hills home from danger #sunsetfire. A sprinkler system was installed to flush water from the eaves on the second floor. They will be on guard all night. pic.twitter.com/Wj9fIocM1y

— Mathias Gafni (@mgafni) January 9, 2025

millionaire real estate investor Keith Wasserman A call for help for X caused a backlash and was later deleted.

“Can someone hire a private firefighter to protect our home in the Pacific Palisades? We need to act fast here. All the homes in our neighborhood are on fire. We’ll pay any amount. Thank you.” ” he wrote, according to a screenshot posted online.

Incredible nerves…his family has been evacuated and he is willing to risk his life by hiring a private firefighter to save his definitely insured home.

Incredibly tone deaf. pic.twitter.com/uNvOYbk4RN

— Sam Vance (@samvance) January 8, 2025

It is believed that Kim Kardashian was one of the stars who wore it. private fire serviceand publicly thanked the civilian teams that have helped keep her home safe in the past.

This comes as other residents in the area have been forced to evacuate to safety and, in many cases, have seen their homes destroyed by fire. (Related: Celebrities share crazy footage and frantic updates as wildfires burn their homes)

Thousands of residents have been evacuated and are still living there.