Eliza Maxwell’s journey highlights a blend of vision, empathy, and tenacity.

As the founder of Homer, she’s redefined what it means to care for families at home.

Her approach transcends conventional nursing, establishing a framework where each patient and family feels seen and helped through the complexities of healthcare.

Maxwell, who balances roles as a nurse, entrepreneur, wife, and mother, has cultivated a legacy rooted in serving others. What started as a personal belief—an idea that patients and families deserved better recovery options—evolved into a flourishing network of concierge nursing services in the Southeast, raising the bar for home health care.

Through Homer, she has not only enhanced patient outcomes but also elevated the roles of nurses and caregivers in healthcare leadership, proving that quality care is not just systematic but personal, coordinated, and compassionate.

Defining outcomes in healthcare innovation

Maxwell’s nursing career took off at St. Vincent in Birmingham, where she worked in orthopedic and cardiovascular intensive care.

Later, she served as a senior training nurse with the Alabama Cardiovascular Group before transitioning into home health at Alegis Care.

It was during this time that she recognized a significant gap in care. Patients often returned home after hospitalization or procedures without the necessary nursing support to guide them effectively.

The families, overwhelmed with the emotional and physical demands of caregiving, faced their own struggles.

“My career has always been driven by a commitment to care, adaptability, and a desire to make a meaningful impact,” she shares.

“For six years working as a home care nurse, I’ve learned about the unique challenges families face after a hospital stay.”

A pivotal moment came in 2020 when Maxwell visited her best friend’s ailing father. She found a tangled web of services lacking coordination.

“That experience reshaped my career,” she reflects. “I realized my friend’s family needed more than disconnected support; they required a centralized point of leadership, and that understanding became the foundation for Homer.”

This moment led to the establishment of Homer in Birmingham.

With Maxwell at the helm, Homer rapidly expanded from local services into a larger network. Today, she operates franchise locations in Auburn and Montgomery, as well as overseeing seven additional independent franchises across Alabama, Nashville, and South Carolina.

“What I’m most proud of is recognizing the gaps in home care and having the bravery to address them,” Maxwell states.

“It’s rewarding not just to build a business from the ground up, but to franchise it, allowing other nurses and entrepreneurs to bring this vital model of care into their communities.”

Her impact is evident, not only through business growth but also through the relief and support she offers to thousands of families.

“As Homer’s founder, I’m able to integrate everything I’ve learned into a care model that’s not only reliable but also embodies the type of care I would want for my own family,” Maxwell explains.

The woman who inspired her path

Maxwell’s path has been influenced by strong women who exemplify resilience and service.

She recalls, “The women who inspire me are those balancing both career and family.”

Pursuing professional ambitions while being present at home can be daunting, yet so many women manage to do it daily. “It’s often messy, and strength can manifest in unexpected ways,” she adds.

Her two daughters, Beatty and Francis, are also sources of daily inspiration.

“As a woman building a business while raising a family, I understand the struggle of finding balance,” she mentions. “When I see other women thrive in both arenas, it motivates me to create opportunities for others to do the same.”

Create objectives through care

For Maxwell, nursing extends beyond just administering medication; it’s fundamentally about people.

“The purpose behind my work stems from helping families feel supported and cared for during their most vulnerable moments,” she notes.

Healthcare can feel disjointed, which is why she believes it’s critical for nurses to lead the charge in unifying care and ensuring nothing is overlooked.

This sense of purpose is deeply rooted in her home state. “Alabama is where I live, raise my family, and run my business,” she expresses.

“By pioneering healthcare innovation in my state, creating jobs, and expanding access to compassionate, coordinated care, I feel a profound sense of pride and responsibility.”

The impactful leader

As the Founder and CEO of Homer, Maxwell has demonstrated that effective healthcare leadership marries innovation with compassion. A colleague describes her as resourceful, tenacious, and committed to excellence.

Yet, more than anything, her leadership is marked by humility, a desire to listen, adapt, and prioritize family.

“All nurses, caregivers, and team members contribute to an environment where patients feel valued, loved, and safe in their own homes,” she explains. “The collective impact of our organization can significantly change lives, and that motivates us every single day.”

Her story illustrates the profound effect that melding medical expertise with compassion and innovation can have. By transforming how healthcare is administered at home, Eliza Maxwell is not just changing the landscape for one family at a time—she’s reshaping the future of healthcare in the Southeast.

That’s what makes her an inspiring leader.