American Principles Project PAC (APP PAC) launched a six-figure campaign Wednesday targeting Hispanic voters in battleground states with ads about the Democratic Party's “anti-family policies.”

The Spanish-language ad buy is part of APP's broader $18 million investment. campaign He highlighted Vice President Kamala Harris' record on parental rights and transgender issues. Center Harris supports policies that would allow men to participate in girls' sports and use women's-only spaces. Emphasize A history of supporting sex-reassignment surgery for minors.

Terry Schilling, president of APP PAC, told the Daily Caller News Foundation that Democrats have “lost support from Hispanic voters” over the past few elections. He said APP's ads are aimed at making Democrats “finally pay the political price for their anti-family policies.” (RELATED: Family Policy.org says Kamala Harris' history of advocating for child transgenderism makes her a “weird” person)

“The anti-family extremism of a candidate like Kamala Harris is deeply anathema to the Hispanic community,” Schilling told DCNF. “Our research and polling shows that Hispanics, like other Americans, place a premium on biological reality when teaching their children about gender, and they are deeply upset when they see the outrageous policies being promoted by the Democrats.”

Majorities of Hispanic voters in Arizona and Nevada would support banning men from participating in girls' sports, banning sex-reassignment surgery for minors and requiring schools to notify parents if a child identifies as transgender. According to This is according to a poll conducted by APP among 500 voters in March.

“The majority of Hispanics in the United States are pro-family and strongly oppose the far-left cultural policies of the Democratic Party,” APP Hispanic Engagement Director Alfonso Aguilar told DCNF. “It's critical that we inform them about the radical policies that Kamala Harris and the Democratic Party will continue to push if elected president. That's why we're undertaking a unique effort this year to reach out to Spanish-speaking voters in battleground states – voters who could decide this election.” (Related: Tim Walz administration led effort to eliminate most age requirements for genital surgery for children)

An ABC News/Ipos poll released Sunday showed Harris up just one percentage point from pre-debate polling, with 51% support to Trump's 47%. vote The poll found that Trump was “closer than usual” to Harris among Hispanics, trailing him by just 17 points, while Biden led by 33 points in 2020.

As a California senator, Harrissponsor The Equality Act would allow men to participate in women's sports and use women's spaces, like restrooms and locker rooms. It also includes sexual orientation and gender identity as categories of discrimination prohibited by federal civil rights law.

The Harris campaign did not respond to a request for comment.

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