Ford on Monday said it would offer free chargers and home appliances to buyers as an incentive to buy electric vehicles (EVs) amid a struggling market.

Chargers and installation will be available starting October 1 and running through early 2025, according to a fact sheet Ford released Monday. blog post. Ford is also introducing 24/7 EV support, including “24/7 Live Support” and “Proactive Charging Assistance,” allowing customers to text a Ford advisor for additional assistance. can.

“In the early days of the private automobile, Americans wanted and needed the convenience, peace of mind and expert service of a full-service gas station,” said Jim Farley, Ford CEO and President. spoke. “After two long all-electric road trips (one in the western United States and one across Europe), we are confident that a new generation of electric vehicle owners and would-be owners will enjoy convenience, peace of mind, and expertise. I'm sure that's what you're looking for.

The company's efforts to get consumers interested in buying EVs come as the EV market continues to struggle. In August, Ford announced it was canceling plans to build a three-row electric SUV and postponed plans to launch an electric pickup truck model until 2027.

Other major car companies are also struggling with EV sales. General Motors reported a $1.7 billion loss in sales and production of EV products in January.

Ford lost more than $1 billion on EVs in the first quarter and will lose more than $4.7 billion on its EV product line in 2023. (Related: Ford recalls 668,000 pickup trucks due to serious safety issue: report)

The Biden-Harris administration is pushing for a nationwide transition to EVs, with President Joe Biden previously pledging to install 500,000 EV chargers in the U.S. by 2030. But the administration has faced delays in building out its EV charger network, despite spending billions of dollars on the initiative.

Many American EV manufacturers are looking to compete with China as it attempts to corner the EV market. In October 2023, China announced export restrictions on graphite, an essential material for EV battery production. On September 20, the Biden-Harris administration announced plans to provide more than $3 billion in subsidies to increase domestic production of EV batteries.

Ford did not immediately respond to a request for comment from the Daily Caller News Foundation.

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