The Grand Canyon Conservancy has selected Katrina Bloomsma as its next chief operating officer. Ms. Bloomsma previously served on the senior leadership team of her REI Experiences, a division of REI Co-op. There, she redesigned the division's operating model to increase customer engagement and support profitable growth through new opportunities and innovative product expansions.

“This role provides the perfect blend of my expertise and passion for driving,” said Bloomsma. “I couldn’t be more excited to join the conservancy and serve the park.”

“Katrina’s analytical approach and passion for our mission make her a perfect fit for the Grand Canyon Conservancy,” said Chief Executive Officer Theresa McMullan. “We are not your typical non-profit organization. We are also a retail store and outdoor tour provider. When you shop with us, your purchase will benefit the Grand Canyon National Park for present and future generations. used to protect and strengthen the

Grand Canyon Conservancy is the official nonprofit partner of Grand Canyon National Park. We raise private funds, operate a retail store within the park, and provide excellent guided educational programs about the natural and cultural history of the area. Its mission is to inspire generations of park advocates to cherish and support the natural and cultural wonders of the Grand Canyon.

“Katrina's recent work at REI Experiences is at the very intersection of business and service. ” added Mr McMullan. “And her understanding of this dynamic will have a tremendous impact on conservation organizations and the visitor experience at Grand Canyon National Park.” FBN