City leaders in Gulf Shores are rethinking the future of the There’s Sand in My Boots Festival, possibly looking to regain some of the popularity lost in previous years. They’ve also been considering the structure of the Hangout Music Festival to make it more appealing to attendees.
During a work session on July 21, the city council reviewed a proposal to extend the franchise agreement for the festival through 2026, largely due to the fantastic reception this year. A vote on this extension is set for July 28.
Officials kicked off the session by reflecting on the festival’s origins. Established in 2010, the Hangout Music Festival was intended as a multi-day gathering that would draw visitors and stimulate business during a typically quiet anniversary weekend. The city wanted a weekend pass to boost overnight stays and maximize its economic impact.
Last year, organizers added an interesting twist by collaborating with country artist Morgan Wallen to create a new brand for the festival, There’s Sand in My Boots. This change clearly worked; the 2025 festival sold out in just 90 minutes, attracting over 40,000 attendees from across the United States and beyond.
City staff noted that the festival delivered a significant economic boost, with community spending exceeding $5 million and tax revenues generated from festival staff and contractors.
Moreover, feedback from residents and businesses was overwhelmingly positive. According to a post-event survey, 76% of residents favored the festival’s return, and community meetings revealed 19 out of 22 speakers supported the event, asking the city to address concerns like noise, traffic, and cleanliness.
If approved, the festival is scheduled to occur from May 14-17, 2026, with setup and takedown occurring between May 4-21. There’s also a possibility for an encore in 2027 if both sides agree.
City officials emphasized this festival as a model moving forward, suggesting that a shorter contract would help ensure more responsible crowds, similar to those witnessed this year.
One council member mentioned earmarking about $2 million in annual revenue from the festival for visible community projects, such as parks, sidewalks, bridge repairs, and even school band instruments.
Questions arose regarding the level of control the city has over the festival’s format. Officials confirmed that the short-term contract aims to align the event with city expectations and avoid a return to the more chaotic environment of the past.
Discussions also included ensuring the beaches were thoroughly cleaned and that summer guests could enjoy them in time for Memorial Day weekend.
Additionally, the city plans to work with Gulf State Park to offer free beach parking for residents throughout May, including during setup and festival days. This initiative is another response to community feedback.
