Harley-Davidson, Inc. was accused of pushing the awakened agenda after incumbent executive Jochen Zeitz hosted a slump in motorcycle sales.
Classic American Motorcycle Company Confirmed News in a press release on Tuesday told the public that Zeitz expressed his desire to retire after five years as CEO.
He oversaw a recent company Reduction in sales And then the push of diversity, equity, and inclusion (DEI) policies – and then the rollback. CEOs are also facing a wave of criticism from disgruntled customers.
Between 2022 and 2024, sales of all but one motorcycles fell, compared to the same quarter of the previous year. According to Harley-Davidson’s data – Investor relations.
In August 2024, the company announced that it would abandon DEI and rebuild its Business Employee Resource Group (BERGS). The company previously described Bergs as “affinity group and network versions.” According to Posts about SHRM CEO Action. Three Bergians – African American, Latino and Asian – were labelled in racial or ethnic categories. (Related: “Awakened to You Can Get”: Daily Caller Reporter analyzes Harley Davidson retreats from “Awakened” policy amid customer backlash)
The policy reversal entailed Drug Queen Story time, following activist Robbie Starbuck’s claims he “funded pride events of all ages,” and sent white male employees into segregated diversity training. According to Starbuck, Zeitz has placed a signature on CEO action for the Diversity & Inclusion pledge.
It’s time to reveal Harley Davidson.@harleydavidson It is one of America’s most beloved brands, but recently they’ve woken up completely with CEO Jochen Zeitz’s watch.
Here are some of what we found:
•Openly supports the “Equality Act” that allows men to belong to girls… pic.twitter.com/15kpuy8wvy
– Robby Starbuck (@robbystarbuck) July 23, 2024
Multiple bikers Expression Their dissatisfaction with Gitz and the Daily Mail last year. “Harleys need to stick to building bikes and leave their volunteers alone,” said Ernest Chapman, a 30-year-old Harley owner.
Another biker, 56-year-old Nick Randall, called Zeitz directly. “If this is happening now, I don’t understand why he was installed in that role,” he told the Daily Mail. “They need to find a way to get rid of his ass.”
Born in Germany, Zeitz looked like a dead set to push his motorcycle company in a different direction. He in 2023 I said He said it would be a long-term process, but Dezeen said the company would move its bikes all to electricity. “That’s not something you do overnight,” he said.
He was focused on environmental policy, so he said I made money Moniker “Sustainable Taliban” during his 2014 lecture Zermatt Summit Foundationbusiness and other profit public interest groups.
https://www.youtube.com/watch?v=5NVRL5V-C2K
Zeitz also criticized President Donald Trump’s 2017 decision to withdraw from the Paris Climate Agreement.
“Sadly, this decision has made the Trump administration choose to turn its back on other parts of the world,” he said. According to Team B, a nonprofit organization Organization It advocates for transforming the corporate boardroom in terms of “sustainability, equality, and accountability.” Zeitz is the co-founder of their website, the group I said.
Harley Davidson’s awakened CEO attacked President Trump after Trump’s managers left the Paris climate change agreement. He chose to “turn his back on the world.”
I don’t think Joe Chan Zitz, who is attacking Trump, will become popular. @harleydavidson rider!
Harley… pic.twitter.com/vfrw8gcbhp
– Robby Starbuck (@robbystarbuck) August 3, 2024
According to the company’s statement, Zeitz will remain CEO until the company’s board finds his successor.
