2024 is already a big year for Birmingham-based Big Communications.

On Wednesday, it was announced that BIG has been selected to support two initiatives of Innovate Alabama, the state's flagship public-private innovation partnership.

This organization also new website To show that.

Bigg said the site is structured to support all of the organization's pillars: talent development, lifestyle and recreation, and resource access, and the company has established a brand dedicated to Alabama's outdoor resources. The company is expanding its focus on the lifestyle and recreation pillars through marketing.

“Serving as a go-to resource for innovators, entrepreneurs, and researchers looking to build and grow their businesses in Alabama, Innovation Alabama has the power to inspire tomorrow’s talent pool and explore opportunities across our company. We need a digital destination with the right mix of content and functionality to support our customers,'' said Cynthia Crutchfield, CEO of Innovate Alabama.

“This new version of our site allows us to do just that. A digital hub that encourages the dream of living and working in Alabama, sparking the imagination of technology talent across the state and across the country, and helping make it a reality with features that connect the dots and foster community. To do. ”

Related: QuantHub, Innovate Alabama launches cutting-edge technology internship program

According to the company, Mr. Bigg also supports Innovate Alabama's lifestyle and recreation pillar, specifically digital, creative and paid media efforts in the focus areas of the Outdoor Recreation Council, chaired by the Secretary of the Alabama Department of Conservation and Natural Resources. He was also selected to lead the group. Chris Blankenship — Leveraging the state's natural assets as an economic development tool.

“Our natural resources are a real advantage that helps us continue to recruit and retain top talent and differentiates us from other innovative states,” Crutchfield said. “We’re excited to see how Big brings this differentiator to life creatively, digitally and through strong marketing campaigns.”

“Ensuring Alabama is on the right track for tomorrow's world is something we are extremely passionate about, and our efforts are a key part of Innovation Alabama's commitment to our state. We look forward to seeing how we strengthen our mission,” said Big CEO and Founder John Montgomery.

Grayson Everett is the state and politics editor for Yellowhammer News. You can follow him on Twitter @Grayson270