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JOHN STOSSEL: DEI Is On The Run

President Donald Trump has ended the federal DEI program. Even before, businesses were rethinking.

Victoria’s Secret It has been changed “Diversity, equity, inclusion” for “inclusion and belonging.” (Related: Companies that support supporting several major gay pride events amid Trump’s Day crackdown)

Now Disney has joined the mob of companies dropping the DEI program despite wasting $270 million in shareholders’ dollars with a moronic new version of “Snow White.”

why? Diversity, equity and inclusion sound good.

The problem is that the DEI program was captured by activists who are obsessed with victims. They divide more than they give empower.

“Diversity, equity, inclusion,” says activist Robbie Starbuck.

Before Trump ended the federal DEI program by executive order, Starbuck ended them in some companies simply using the power of speech. His strategy: Warn businesses that he will tell his social media followers what they are doing to his social media followers.

Surprisingly, it worked! (Related: Casey Ryan: Board of Education elections are more important than ever)

After he criticized John Deere on Twitter for encouraging “preferred pronouns” and holding awakened diversity training, John Deere quickly removed those policies.

So did Toyota, Target and Harley Davidson.

“Why did they hear you?” I ask.

“We go to them like any other investigative journalist and say, ‘Hey, there’s a story we’re working on.’ ”

After that, if they don’t change their policies, he will be published – post policies and criticisms about YouTube, Twitter and more.

A week after Toyota posted that it sponsored the Pride Parade and split its workers into identity-based groups such as LGBT, Black and Christian, Toyota stopped sponsoring LGBTQ events and opened an employee group for all workers.

Coors is requesting donations to DEI training and Pride events. It only took Starbuck to peer into the company, and they stopped.

So did Jack Daniels, McDonald’s, Walmart, AT&T, Lowes and Ford.

“I like diversity,” I tell him, suggesting that the DEI program is good.

“They sound warm and vague,” Starbuck says. “That’s why, first of all, that’s why it got so much buy-in… I want to include everyone. I don’t want to be mean. In reality, it actually looked like crazy training, obviously racist employment practices.

I think private companies should be able to know what policies they want. Customers and workers can buy other products or work somewhere else.

However, over the past few years, Dei’s orders have become very common and they have not been avoided.

I am a Chase Bank customer. The bank is run by a very clever man, Jamie Dimon.

Just last year, Dimon said Day was “good for business. It’s morally correct. We’re very good at it.”

However, after Starbuck revealed JPMorgan’s policies, Dimon quickly changed his mind.

“I saw us spending money on some of this stupid s-t,” Dimon said.

In my many years of reporting, I have never seen a change so quickly.

Dei’s activists are angry about it.

The chairman of the National Union on Black Civic Participation said, “We will not be erased!”

“What was there before Day?” reply to Starbuck. “Didn’t there exist any black people before that?”

In “The View,” host Sunny Hostin claims, “This will hurt women especially… African Americans and Latinos.”

“What she’s actually saying is that if the only thing you see is benefits then the minority can’t get a job. The way I was raised, you call it that racism.” “She’s racist.”

I push back:

“They are just saying, ‘We have a history that is disadvantaged. We were slaves in this country.’ ”

“None of them,” he points out. “I’m Cuban, and I can say my family has experienced this.

“We’re not going to fall into the same stupid anymore. We’re going to judge people based on merit.”

Every Tuesday at JohnStossel.com, Stossel posts a new video about the government and the battle of freedom. He is the author of Give Me a Break: How Sefted Huckster, Cheats, and How Camt Artists Revealed and Became a Liberal Media Treachery.

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