LaFrieda Jordan was born in the state capital on the same day Martin Luther King Jr. arrived at St. Jude Hospital during the historic Selma to Montgomery March in 1965.
“My father was sensitive to everything that was going on and wanted to name me Freedom. My mother said no, but we compromised and came up with La Frida to include the word Frida. ” she said.
Jordan calls her parents her “foundation” and credits them with teaching her the importance of education, kindness, helping others, and serving the community.
These values have served her well throughout her more than 30-year career, including as director of U.S. Sen. Richard Shelby's North Alabama Congressional Office, and currently as director of external affairs for the University of Alabama in Huntsville.
Growing up in Montgomery, the epicenter of the civil rights movement, Jordan was naturally drawn to politics and world affairs.
“For me, it all started in a current events class in high school,” she says. “I became interested in politics and world affairs. From there, I majored in political science and had the opportunity to get involved in student government.”
Jordan served as class president at Spelman College in Atlanta before graduating and joining Senator Shelby's staff.
“It has been an honor and privilege to serve as the North Alabama State Representative under Senator Shelby for over 26 years,” she said. “It's a once-in-a-lifetime opportunity to work with such an influential person.”
Jordan's extensive experience in the political field led to his position at UAH, where he works with local, state, federal, and community leaders in government, business, and research and development.
“We had the opportunity to work with local, state and federal leaders, as well as the new leadership of the university led by President Carr, to share their stories and tell ours,” she said. said.
Jordan's deep-rooted values for education are a perfect fit for UAH, one of the country's leading research universities.
“The University of Alabama at Huntsville is doing so many great things,” she said. “We have amazing researchers, faculty, and students who are very bright and are doing unconventional work. Things you wouldn't expect an undergraduate student to be doing.”
Jordan always keeps in mind the Bible verse Luke 12:48, “To whom much is given, much is required.”
“We have been blessed with so much talent, resources, knowledge and time,” she said. “We should all be willing to give back to others.”
Jordan's unwavering commitment and support for our state and our people has earned her respect and admiration over the years.
“I strongly believe in treating people with respect, dignity, and kindness. Treat others as you would like to be treated. By doing so, you will earn respect from others. You can,” she said.
“Also, be true to your word. If you say something, do what you say.”
Giving back is also important, Jordan said.
“By serving your community, you can change and shape a lot of things happening in society,” she said. “Change will not happen without participation.”
Jordan has demonstrated his commitment to service in a variety of ways, including serving on numerous boards, including the Committee of 100, Huntsville-Madison County Airport Authority Board, Airspace and Missile Defense Association, Huntsville Planning Commission, ARC, and others. He is a member of over 10 local organizations. Madison County Board of Commissioners, Alpha Kappa Alpha Sorority, Inc, The Links, Inc. Junior League of Huntsville, American Selective Service Commission, Leadership Greater Huntsville Focus Class 7 and Leadership Montgomery alumni.
Regarding the advice he would give to others, Jordan emphasized that knowledge is empowering.
“When given the opportunity, take the time to learn everything you can,” she said. “The more you learn, the more knowledge and power you gain.”
Despite Jordan's long and successful career supporting and advocating for North Alabama, he's not done yet.
“The work is never done,” she said. She said: “I always work hard every day to give back and never say no.
“We just have to start with ‘yes’ and try to help people one day at a time.”
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