Amazon and Axios are teaming up on a new documentary series about college sports and the new phenomenon of name, image, and likeness (NIL) transactions, and there's one obvious reason we should all pay attention.
“The Money Game” will be held in conjunction with Louisiana State University's athletics program, touting it as “an exclusive, all-access pass to the 2023-24 athletics season within LSU Athletics.” ing. according to Until the deadline.
NIL was born out of rule changes enacted in 2021 that allowed NCAA athletes to accept brand deals and earn money from things like licensing their likenesses and appearing in advertising.
According to Deadline, LSU has three of the top 10 NIL earners. (Related: Superstar Athlete Livibee Dunn mocks left-wing terminology during photo shoot with troops at NASCAR race)
LSU Lady Tigers player Angel Reese makes more than $1.7 million on various contracts. according to Go to On3.com. The small forward has contracts with big companies like McDonald's, PlayStation, and Wingstop. according to To Women's Health.
LAS VEGAS, NV – NOVEMBER 6: The LSU Lady Tigers wait for a free throw attempt during the first half of their game against the Colorado Buffaloes during the Naismith Basketball Hall of Fame Series at T-Mobile Arena on November 6. No. 10 Angel Wreath, 2023, Las Vegas, NV. The Buffaloes defeated the Lady Tigers 92-78.Ethan Miller/Getty Images
But the school's top earner is none other than Libby Dunn, the Tigers' gymnast of TikTok fame.Internet megastar is coveted by major brands for $7.9 million tick tock 4.8 million followers Instagram followers. According to On3, she earns a whopping $3.5 million from NIL each year, second only to Colorado Buffaloes quarterback Shedule Sanders and USC point guard Bronny James.
HOLLYWOOD, CA – JULY 12: Libby Dunn attends the 2023 ESPY Awards held at the Dolby Theater on July 12, 2023 in Hollywood, California.Fraser Harrison/Getty Images
The economics and potential new challenges posed by NIL make for a fascinating documentary, but I personally focus on it for one reason only.
AUBURN, AL – FEBRUARY 10: LSU's Olivia Dunn stretches before a game against Auburn on February 10, 2023 at Neville Arena in Auburn, Alabama.Stew Milne/Getty Images
I love Rivivi.
