The idea for Dignified Drug Testing began with the personal experience of 2024 Woman of Influence, Liz Reed. She observed her own family choosing options for accountability and found that she had two paths: go to her lab or buy at the store. Ta. Thus, forcing those who are struggling into environments that are uncomfortable, expensive, unreliable, or embarrassing.

Reed came up with the idea for a supplemental testing tool that would tap into the market for mandated testing and extend it into homes for families who wanted a way to maintain and rebuild trust.

Clearlee was designed to use technology to create powerful accountability for the 46% of U.S. adults who struggle with drug use or have a family member or close friend who struggles with drug use. It is a remote drug monitoring solution that normalizes conversations about drug use, testing, and treatment. Clearlee will send a notification to members through the app when it's time to take the test.

The test must be completed within a set time chosen by the family or case manager. The test takes her less than 20 minutes to complete, is recorded and verified by facial recognition, and can be completed from the comfort of your home. Results will be shared with her entire support network within an hour. Clearlee has conducted multiple tests to ensure accuracy and has been unable to cheat.

One of the most meaningful additions to testing is the care team that reviews each test and is on call 24 hours a day. This team of verified humans carefully reviews the footage to ensure there is no fraud and provides simple results after analyzing the panel.

Clearlee's mission is personal: “To provide the most dignified and reliable drug testing experience possible.”

Reed's impact is not only advancing technology and transforming the recovery community, but creating meaningful opportunities to heal generational cycles of substance abuse and broken trust.

Reed shared her insights with us as a woman who relies on a passionate and dedicated team to succeed in her business. Like many women of impact, she believes her success is due to the efforts of many hard-working people working toward a common goal of serving others.

“In a small, close-knit team, we are all equal. Everyone's voice and opinion matters. No one is too big to work with. There are days when we serve food.”

Read also said her focus is always on “growth and optimization.” Reed is focused on constantly thinking about ways to improve her company's products and building partnerships to expand and expand accessibility to the first-ever “trauma-informed testing.” Masu.

Mr. Reed was quick to credit Cleary's successful momentum for Alabama partnerships, including The Foundry, Lovelady Center, Changed Lives Christian Center, Birmingham Recovery Center and Impact Recovery Center. expressed.

Her career journey began not in the technology industry, but in an entrepreneurial environment running the family business with her mother, Alison L. Morgan. For eight years, Reid served as Alison's head designer for Charlotte's fine jewelry line.

“I watched every day as my mother refused to take no for an answer. She taught me how to overcome challenges that were important in founding my own business.”

Mr. Read also held sales positions at Prepaid Technologies, Inc. (now DASH) and Takeda Pharmaceuticals.

In addition to being named a 2024 Woman of Impact, Liz Reid has also received various awards.

• 2020: Alabama Launchpad Concept Award
• 2022: Birmingham Business Journal: 22 Companies to Watch in 2020
• 2022: Alabama Inno Fire Award
• 2023: Mentored by The Foundry and named Women in Tech: 23 in 2020
• 2024: Judge: Auburn University Tiger Cage Business Idea Competition

Her story and mission have been featured in Southern Living, Mountain Brook Magazine, Village Living, Birmingham Medical News, Harbert Magazine, Auburn University's Harbert College of Business, and Bham NOW.

Thank you to two mentors who passed on their wisdom and encouraged her to set goals she never thought possible. “Liz Faro and Delphine Carter were both accomplished women in the business world.” The two women inspired her to increase her fundraising goals and earn her the grant that led to the launch of Cleary. encouraged them to participate in the contest.

“Alabama has an incredibly collaborative business and innovation community.”

In a conversation about being a woman in Alabama's business community, Reed doesn't see it as a disadvantage at all.

“It's about not seeing myself as a woman, but just as a human being. I'm grateful to work with amazing people who don't treat me any differently.”

She points out that one of the advantages is the dynamic ability of women to enter a room with high emotional intelligence. As a mother and technology founder, her ability to lead with empathy in a mission-driven business is especially helpful.

By looking at herself as an individual, she continues to grow both professionally and personally.

Through his “continuous curiosity and desire to learn,” Reed is at the forefront of innovation in Alabama and across the nation. She took a chance on herself and became the sole female founder building technology in Alabama, just a few of the things that make Liz Reed the quintessential “woman of influence.” Not too much.