America has never forgiven Bud Light.
Bud Light has to get a little credit, they won’t quit. The Anheuser-Busch beer brand is doing everything in its power to make amends for a downright terrible marketing decision to team up with transgender activist and influencer Dylan Mulvaney.
Since the Mulvaney-centered March Madness promotion, Bud Light has been slammed. With sales declining week by week, Anheuser-Busch’s stock price plummeting, some even believe Bud Light will never recover from its debacle.
But instead of just taking the L and apologizing to America, Bud Light is moving forward with his new summer campaign as if nothing happened.
The official Twitter account for Anheuser-Busch Beer. sent a tweet On Sunday morning they hilariously claimed their drink was a “summer staple”. And to add even more comedy to the situation, they also featured “Old Razzle Dazzle,” demonstrating an incredible desperation to win America’s heart back.
See this laugh:
It’s a summer staple pic.twitter.com/O9cwvtVhOm
— Budlight (@budlight) June 25, 2023
And, to add even more laughter, the U.S. government has completely fired back at Bud Light, demonstrating that it has no intention of condoning the beer brand and is completely uninterested in what the company has to offer. .
Poor Bud Light marketers. they are trying. https://t.co/0AW4SjSrSw
— Nihiro (@rotten_miracle) June 25, 2023
Marketing aside – beer sucks https://t.co/wLFdx7gMfr
— Dave Daringo 🐊 (@davedurringo22) June 25, 2023
not anymore @firefly light
You made your product in… It’s fun to go to a liquor store and see your section. It’s the only store bloated with cases that no one wants. I laugh every time!!!!should have stuck with me #dilly dilly Man! https://t.co/vykIY6mVl3
— Denise Lake🥋 (@DJHutchinson2) June 25, 2023
watch live @firefly light and @anheuserBusch Trying desperately to stop market share bleeding: pic.twitter.com/ANxvfdaVrp
— Huff (@Huff4Congress) June 25, 2023
Could someone find out if this beer has more uses? @the goal Still more practice than refreshment?
That would be great information!
—MAFloridaManGA🇺🇲⚖️🕰️ (@MAFloridaManGA1) June 25, 2023
— Magills (@magils_) June 25, 2023
—CFB MZ 🌵 (@CFB_Memezone) June 25, 2023
apology
/əˈpäləjē/
noun
Regretfully admit violations or failures.
“We owe you an apology”— Petey Parks (@Football_Dude84) June 25, 2023
Oh… how the mighty have fallen!
Anheuser-Busch did a great job. Bud Light operated in the middle class, Budweiser was the “King of Beer” for hardcore drinkers, and they had their money rolling left and right. They weren’t lying when they said they were “kings”. And now Modelo is getting to the point where it could be overtaken by Mexican beer? (Related: Anheuser-Busch Launches Limited Edition Budweiser Camouflage Bottles As Bud Light Continues to Decline)
This, folks, is exactly why politics and business should not be confused.