The jersey is crisp…what else? no.
Next season, the Los Angeles Clippers will move into a new arena and bring new jerseys, fresh logos and court designs to go with it.
The franchise made it clear that they brand change Monday weaves together the present, past, and future for the new Intuit Dome, which opens in late 2024.
Focusing on ships, the roots of the Clippers brand, the switch-up from the Clippers comes in navy blue, ember red, and Pacific blue. The franchise's primary logo features a “C” with a compass around it and an oncoming ship with a distinctive basketball seam. (Related article: LeBron wants huge $60 million annual contract from Lakers: Report)
Starting with the 2024-25 NBA season, the Clippers will wear three new jerseys: a navy Icon Edition, a white Associate Edition, and a red Statement Edition. The slanted wordmark remains, but the font is now thinner and more linear.
The Clippers will have an ocean theme on the court. Center court will feature the team's new primary logo, with the “N” in Los Angeles facing north, franchise officials said. ESPN. To add a little more spice, the clip his show also depicted the geographic coordinates of the arena on the court.
This is the new swag. If you want to call it that, it would be:
#new profile photo pic.twitter.com/V8HdCqTuQH
— LA Clippers (@LAClippers) February 26, 2024
The LA Clippers have unveiled new logos, colors and jersey combinations for next season, including the return of their RED jerseys. pic.twitter.com/C10gc2oHqW
— Tomer Azarly (@TomerAzarly) February 26, 2024
And next season, take a look at the Los Angeles Clippers' new courts at the new Intuit Dome. pic.twitter.com/U1n7H9ZFvC
— Tomer Azarly (@TomerAzarly) February 26, 2024
I can love the jersey, but other than that I can't help but wonder “why?”
Back to square one, Clippers. I'm sure you can do more than this.
