Ford Motors said Wednesday it was rolling back some of its diversity, equity and inclusion (DEI) policies, becoming the latest in a long line of U.S. companies to roll back similar measures.

Ford has vowed to stop participating in the Human Rights Campaign's “outside cultural investigation.” [HRC] Corporate Equality Index has pledged not to “employ quotas or tie compensation to achieving specific diversity targets,” and said it would not use quotas for “minority dealers or suppliers,” according to an internal memo sent to employees and obtained by conservative activist Robbie Starbuck. [its] Our employees and customers have a wide range of beliefs.” (Related article: Ford abandons EV SUV plans amid continued market struggles)

“Over the past year, we have taken a fresh look at our policies and practices to ensure they support our values, drive business performance and take into account the current circumstances,” Ford CEO Jim Farley wrote in the memo.

Ford confirmed to the Daily Caller News Foundation that the letter was authentic and that it had been shared with its global employee network.

Here, @FordHere is the full statement I received this morning: Sanity is returning to Corporate America. pic.twitter.com/sqoJ8KPGHT

— Robby Starbuck (@robbystarbuck) August 28, 2024

The decision comes after other major U.S. companies have also scaled back DEI efforts in recent months.

Home improvement retailer Lowe's announced it would no longer participate in the HRC survey and would no longer sponsor parades and festivals. Motorcycle manufacturer Harley-Davidson is eliminating its DEI function as of April and recently announced it will no longer operate according to DEI guidelines, while Jack Daniel's parent company Brown-Forman announced it was shutting down its corporate DEI page and scrapping its supplier diversity goals.

American Airlines, BlackRock and JPMorgan Chase have also changed their stance on the issue, revising their DEI statements to be less race-based following threats of discrimination lawsuits.

In April 2023, a Bud Light ad featuring transgender activist Dylan Mulvaney sparked a boycott. Fee The parent company's U.S. sales rose to $395 million and two Anheuser-Busch marketing executives left the company.

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