Margot Shaw has channeled her love for flowers, design, and a vibrant lifestyle into a platform that inspires and educates. As the editor of Flower Magazine, she has created content that honors not just floral arrangements, but the artistry and narratives connected to them. With a readership exceeding 15 million across the country, the publication embodies a commitment to appreciating beauty and sharing that appreciation in our fast-paced world.

“My goal with this magazine is to highlight beauty, time, and inspiration through flowers and nature,” Shaw shares. “We all need to take a moment to ‘stop and smell the roses’—or whatever that means for each of us. It’s good for the soul.”

A Birmingham native finds her calling

Shaw’s journey began in her hometown of Birmingham, Alabama, where she developed an eye for beauty early on. She studied art history at Hollins College in Virginia and then interior design at the University of Texas, drawn to aesthetics and meaningful stories. Reflecting on her earlier experiences, she recalls how she admired others in the floral design world, especially after planning her daughter’s wedding.

Working alongside floral and event designers opened her eyes to the depth and creativity behind floral arrangements. “That experience was pivotal for me,” Shaw remembers. “I discovered that this work goes beyond just arranging flowers; it’s about storytelling and artistry.” This realization eventually led to the creation of Flower Magazine, which expanded its focus to include homes, gardens, lifestyles, and the people who shape these areas.

From Inspiration to Action: Launch Flower Magazine

When Shaw couldn’t find a magazine that matched her vision, she decided to create one herself. Birmingham was a perfect backdrop for this endeavor, with its talented editors and marketers. The challenges posed by a recession sparked new ideas, and Shaw gathered a team of like-minded individuals to bring her vision to life.

“I listened intently to my instincts,” she states.

Since its launch, Flower Magazine has flourished into a nationally recognized publication, reaching readers in all 50 states. It showcases private homes, gardens, stylish events, and influential figures in the realms of flowers and design. Above all, it champions the idea of slowing down to cherish the small, meaningful moments in life.

Win and Resilience: Personal Win

Shaw’s personal achievements intertwine with her professional journey, particularly concerning her sobriety. “The thing I’m most proud of is having maintained my recovery for 39 years,” she shares. “Pride might not be the best word; I feel more surprised and grateful to God for my years of healing and being present in my life.”

This sense of resilience and gratitude influences her career, allowing her to lead with empathy and intention. It sets a powerful example both for her team and her readers.

Mentors, Friends and Personal Boards

The importance of surrounding oneself with inspirational individuals isn’t lost on Shaw. “I have friends—both personal and professional—who inspire me every day,” she points out, mentioning names like Mary Zarl and Charlotte Moss.

She sees her “personal board of directors” as including mentors like her grandmother and former professors. “Observing their successes and failures has taught me a lot,” she notes. These relationships have significantly shaped her leadership style and editorial decisions.

Leading with humility and purpose

Shaw believes effective leadership starts with humility and a genuine concern for others. “Recognizing that you don’t have all the answers or solutions is critical,” she explains. She emphasizes the importance of prioritizing the welfare of team members first to create a strong organization. “Integrity, fairness, and passion are essential,” she adds, also noting that prayer for wisdom is a crucial aspect of her philosophy.

Her leadership approach combines guidance, respect for expertise, and encouragement, empowering her team while keeping the magazine’s mission clear.

Expanding Vision

Beyond the magazine, Shaw actively shares her knowledge through speaking engagements, book signings, and public appearances. She’s a sought-after speaker at various events, including garden shows and design centers, sharing her insights and passion for floral design.

Her book, Living Flowers, published by Rizzoli, offers readers inspiration and practical tips on incorporating flowers into their everyday lives.

Shaw is also involved in community service, serving on national committees and contributing to local initiatives. Through these efforts, she aims to enhance Alabama’s image while fostering creativity and environmental sustainability.

The philosophy of beauty and purpose

At the core of Shaw’s mission is the desire to inspire and promote intentional living. She believes that beauty and design have transformative power. “I want to help people recognize and create moments that enrich their lives and those around them,” she states. Her work beautifully intertwines leadership, creativity, and service.

Shocking woman

Margot Shaw embodies how following one’s passion, coupled with humility and resilience, can effect change in both career and community. Through Flower Magazine and her various speaking roles and engagements, she has cultivated a legacy of inspiration and mentorship. Her story is a testament to the power of perseverance and a belief in creativity, intention, and service.

Yellow Hammer News recognizes Margot Shaw as an inspiring figure.