I'm so tired…
The 2024 MLB Playoffs will feature a new look for batting helmets, which will also be introduced in the future.
The Wild Card Series between the Houston Astros and Detroit Tigers began on Tuesday, with Game 1 being played at the former's Minute Maid Park. But this game was special not only because it marked the beginning of the postseason, but also because Major League Baseball debuted Strauss-sponsored helmets. (Related: Diamondbacks owner Ken Kendrick speaks candidly about 'terrible' contract with Jordan Montgomery (and he's still in Arizona)
MLB announced September 2024 A partnership with Strauss, a workwear company based in Germany, will begin. The deal between the two brands will see the Strauss logo appear on players' helmets for the next four playoff games, and will appear season-long on minor league helmets starting in 2025. In return, Major League Baseball gets a fat check, of course.
When it comes to uniform sponsorship, the concept is not new in recent sports history. In fact, MLB already has patches on jersey sleeves. However, the league decided to do something new by putting the logo on batting helmets. It's pretty… large scale. (Didi is not there)
Take a first look at the Sponsored Strauss logo that will be displayed on both sides of every player's helmet throughout the MLB postseason. pic.twitter.com/s3ZbRkAooT
— Jomboy Media (@JomboyMedia) October 1, 2024
And fans aren't keen on it…at all.
Could it have been made bigger?
— Annoying Otani fans (@owndodgerhaters) October 1, 2024
This is the first of four postseason STRAUSS helmet decals to be applied to batting helmets. pic.twitter.com/NAVOocOsKZ
— FOX Sports: MLB (@MLBONFOX) October 1, 2024
Let's put these boys in NASCAR.
“I was really pleased with the performance of the Strauss Nestlé QuikTrip Nike FanDuel Luciville Slugger bat today.”
— Josh Chavis (@JoshChavis65) October 1, 2024
It looks terrible.
— Wilson (@TitansTalkGuy) October 1, 2024
As a general rule, I boycott Strauss. I don't even know what that company is or what they do, but they ruined my helmet in the playoffs so I won't be buying anything.
— Frank-Paul Santangelo Jr. (@fp_jr) October 1, 2024
The Strauss logo is a very ugly man.
— Griff (@deeptocenter) October 1, 2024
Money is a great thing, but damn, it has a specialty that ruins everything — batting helmets now?!
