Cardi B's latest Super Bowl commercial for NYX Professional Makeup has caused quite a stir after it was deemed NSFW by NFL officials, EW reported on Sunday.
The ad was meant to spotlight the brand's Duck Plump Lip Gloss, but took an unexpected turn that led to a partial ban due to NSFW content. according to To EW. The commercial begins with Cardi B showcasing the lip gloss's ability to plump the lips. However, the story quickly devolves into a comedic misunderstanding, with several men confusing the purpose of the products, resulting in a series of humorous, if inappropriate, scenarios.
Cutting seamlessly from Cardi B's glamorous presentation, the ad switched to a fake news report humorously highlighting the misuse of Duck Plump gloss by men, causing widespread confusion and confusion, the outlet said. This portion of the ad, filled with a female firefighter and her 911 operator responding to bizarre situations with a mix of professionalism and disbelief, captures the essence of the humor NYX intended. (Related: Cardi B reveals extensive plastic surgery she underwent after giving birth)
A standout moment is when the pharmacist, with a look of mixed irritation and disbelief, clarifies the purpose of the product, emphasizing that the gloss is for the lips and nothing else. It's a scene. Even Cardi B, who is portrayed as dignified and detached from the chaos, is taken aback by the news, EW reported.
According to EW, NYX Professional Makeup's US General Manager Yasmin Dastmalchi expressed pride in the ad's creative direction, noting its intention to subvert male stereotypes through humor. The brand aims to bring laughs to Super Bowl viewers, leveraging its bold identity and entertainment roots to make a memorable debut on one of the advertising industry's biggest stages. Ta.