Just when you think NIL can’t get any better, here we are!

The sports apparel company known as XX-XY Athletics, which has been open about its stance on protecting women’s sports, has launched a name, image, and likeness (NIL) program for like-minded student-athletes, according to an exclusive article. He says he will. from out kick.

Jennifer Sey, founder of XX-XY Athletics, wasn’t afraid to let people know that she was against transgender people participating in women’s sports or invading women’s spaces. (Related: Boxer Imane Kelif, who stole gold from a woman at the Olympics, will be the most Googled athlete in 2024)

Sey and XX-XY Athletics are launching a brand called GXME CHXNGERs. This will be the first ever NIL program exclusively for women with the belief that women’s sports are for women themselves.

“While some sports brands believe that winning is everything, we define winning differently,” XX-XY Athletics told OutKick in a statement. “That’s why we recognize and partner with female athletes who make real change on and off the court. And we want to help amplify their voices.”

GXME CHXNGER already has three members, all Mountain West volleyball players, who had to play against a transgender player. Blair FlemingPlayers who played at San Jose State: brook slusser (San Jose State), Macy Boggs (Wyoming) and Xia Lili (Reno, Nevada).

Some sports brands believe that winning is everything. in@xx_xyathleticswe
Definitions of victory vary. That’s why we recognize and partner with the true change-makers, female athletes, who are fighting to protect women’s sports. https://t.co/oMgeVKPqEZ

— Jennifer Sey (@JenniferSey) December 16, 2024

This is how you win the culture wars… Keep up the good work, XX-XY Athletics.