NAU Athletics Announces Key Promotions
Flagstaff, Arizona (July 22, 2025) – In a recent announcement, Uri Farkas, the Vice President of Intercalesia Athletics at Northern Arizona University, unveiled several significant promotions aimed at enhancing the university’s athletic programs.
Farkas remarked, “Our people advance our mission. These promotions are a direct outcome of hard work, collaboration, and a shared commitment to our core values. Their advancement not only showcases personal achievements but also reflects the progress we’re making as a department. We eagerly anticipate more opportunities for growth within NAU track and field.”
At the forefront of these changes is Beth Vechinski, a proud NAU graduate who has been elevated to the position of Associate Athletic Director of Internal Operations. With an MBA from Northern Arizona and a bachelor’s degree from the University of the Pacific, Vechinski has been integral to Lumberjack Athletics since 2001, contributing her expertise in various facets of the department.
Following her, Alex Rice has stepped up as the new Assistant Athletic Director for External Operations. Rice joined NAU in 2018, bringing experience from USC, where he served as a marketing manager. He has played a crucial role in the successful “Astrojacks” campaign and has significantly enhanced fan engagement at NAU through innovative programming. Rice holds a bachelor’s degree in sports management from Eastern Illinois University and a master’s in higher education management from Southeast Missouri University.
In another key appointment, Syed Moinuddin has taken on the newly established role of Senior Associate Athletic Director, focusing on revenue sharing and NIL challenges. Moinuddin came to Flagstaff in 2013, previously serving as an Associate Athletic Director with an extensive background in compliance at institutions like the University of Oklahoma and the University of Miami.
Additional promotions include Andy Bleu to Associate Athletic Director of Operations, and Samantha Friedbauer now serves as Associate Athletic Director for Fan Experience and Revenue Generation. Taylor Rice has also been promoted to Associate Athletic Director for Development.
Lastly, Cindy Santiago continues her vital role in supporting the sales office, aiding the undergraduate senior leadership team, and acting as the executive assistant to the Vice President of University Competitions.
“These individuals exemplify the best of NAU athletics,” Farkas emphasized. “They have earned these opportunities through their dedication to our student-athletes and the community.”
