Olivia Dunne, the highest-paid NCAA female athlete, has revealed how much money she makes from paid social media ads.
The 20-year-old athlete makes a ton of cash just by promoting and mentioning featured brands. “Normally, I never talk about money,” Dunn said in a recent interview on the Full Send podcast. “I think it’s… six digits,” she said. She has since admitted to earning well over $500,000 on a daily basis. “Yeah, I’m so lucky. I mean, it’s crazy for me,” she told the Full Send podcast performer.
The 20-year-old gymnast has a lot of fans following her promotional content, which drives her income even higher. She currently has 7.6 million followers on TikTok and 4.2 million followers on Instagram.
She seems very reluctant to share her financial details on air and has tried to be modest about her healthy income.
@livvy #stitch @BODYARMOR New year same grind 🙂 @jlo ♬ Teen Snakes from Into the Music
“Well, what I love about certain brands is having long-term brand deals,” Dunn said.
“It’s probably best because it allows you to build a relationship with the brand,” she said on the podcast.
She insisted that she “doesn’t just sell something to her audience,” and made it clear that she would only take on sponsored content if she “feels like it’s right for me.” (Related: Fans slam Lady Gaga for endorsing Pfizer’s migraine drug)
“I hope NIL makes a lot of money,” Dunn said.
“When I started growing social media, I didn’t know this rule would change. Since I was 10, I started growing social media just because I want to,” she said.