Joe Rogan called the Super Bowl a “huge propaganda campaign” while speaking with Dr. Bret Weinstein on an episode of his podcast released Tuesday.
“I didn't watch the Super Bowl, but I got a ton of messages from people who did, like, 'What the hell is going on?'” Similarly, the Super Bowl was a huge propaganda campaign. There’s the Pfizer ad and the weird wake-up commercial,” Rogan told Weinstein. podcast“The Joe Rogan Experience.”
CBS' Super Bowl aired ads for a number of major pharmaceutical companies, including a 60-second spot for Pfizer.
Pharmaceutical manufacturer Astera also began selling the menopause drug Veosa. according to Go to Benzinga.
This high-stakes game pits many other high-leverage brands, including Bud Light, which ran a classic, bland commercial as part of an ongoing attempt to rebuild the brand after the Dylan Mulvaney fiasco, into the hundreds of millions of dollars spent on shaping public opinion. The highlight was that he spent $10,000 on it. (Related: Is it time to end the Bud Light boycott? Conservatives are divided)
But Logan is 100% correct here. The Super Bowl, which drew a record 123 million viewers this year, is arguably America's last remaining universal cultural touchstone. This makes it the biggest opportunity for any brand or political operative to influence the American psyche. And will these companies jump on it?
Notably, Chinese retail giant Tem spent $21 million on three spots on the same ad in an effort to normalize its brand in the U.S. amid mounting criticism over alleged ties to forced labor and opposition from lawmakers. That's more than I spent.
Pepsi also spent a lot of money on many of its products, including Doritos, Mountain Dew, and some really weird ads for its lemon-lime soda brand Starry.
All these commercials can be viewed as entertaining if you are psychologically alert. If you know these companies are trying to push a woke agenda to package a guilt-free lifestyle into their products, then by all means enjoy the absurdist monstrosity.
Seriously, the Starry ad is literally a story about a pop star who used to drink a lot of soda. Is it more morally bankrupt than having sex with an inanimate object?
