There are certain foods that you only want to eat when you’re on the premises of a shopping center.slice or not sbarro pizza or refreshing orange julius, Some food belongs to the mall. But one of his popular snacks is breaking free from the food court to stand on its own.
QSR magazine report Wetzel’s Pretzels will open a new store called Twisted by Wetzel’s. As explained in Wetzel’s statement, the new concept, which will open in Southern California’s Orange County this spring, is the first location in the company’s plans to “open up strong new avenues for expansion.” Once Twisted’s first store opens, the company will seek out other of his 1,200-square-foot lots with high street visibility to build more locations to accommodate both in-store dining and off-site opportunities. increase.
read more
Wetzel’s Pretzels Chief Development Officer Jon Fischer said in a statement: To QSR magazine.
The new Twisted concept has a bright, open kitchen that showcases food preparation and (hopefully) attracts a younger clientele. The updated menu also aims to appeal to Gen Z and millennials. Here’s what’s included per QSR:
Twitter: Twisted pretzel dough stuffed with cheese and sprinkled with toppings. Options include Pizza Bomb, Wet’s Coast Club, or Triple Grilled Cheese.
Dogs: Options include the Baja Boardwalk (jalapenos, green onions, coleslaw and cilantro baja sauce on a spiral bun), Wet’s Coast Classic, Sriracha Soul and Everything Bacon.
Bits loaded: Wetzel riff on French fries. Sweet and savory pretzels are drizzled and finished with creative toppings. One is S’mores Bitz, a classic bitt smothered in chocolate fudge, mini marshmallows, graham cracker crunch, and chocolate chips.Other options include Bacon His Ranch and Baja His Elote. .
Topping pleats: Wetzel’s traditional full-sized pretzel topped with a new flavor. Options include Nashville Heat covered in Wet’s Cheese Sauce and dusted with Nashville Spice, and Maple Bacon with Maple Glaze and Crispy Bacon Bits.
Pretzel Chimney Cake: Branded pretzel dough wrapped with sugar crystals and filled with soft serve ice cream. Cookies & Cream, Chocolate Brownies, and more.
homemade drink: real mango frozen lemonade, lemonade made with chili lime seasoning and sipped with tamarind straws, floats and more.
Other formats Wetzel’s has been considering in recent years include food trucks and units inside Walmarts and Macy’s stores. Despite these innovations, 75% of the footprint remains in malls at this time. The stand-alone store’s main purpose is to attract millennial and Gen Z customers, but it shows how Soft Pretzels is ditching its mall food court association.
Another of Anti Anne Famous mall-based pretzel chain, Opened first drive-thru store The brand shares a 1,200-square-foot location in Wiley, Texas, with sister company Jumba. (Both are owned by parent company Focus Brands.)
“Auntie Anne’s has become synonymous with shopping malls and airports,” said a Focus Brands representative. in a press release “But for some time we have been looking for opportunities to grow outside of these traditional locations so that our guests have more access to the brands they love.”
After the opening of this co-branded drive-thru, Focus Brands Signed a contract for 10 units In 2022, we plan to open 10 co-branded Auntie Anne’s/Cinnabon stores in New York City. Brian Krause, Chief Development Officer at Focus Brands, said: told the restaurant business At the time, Auntie Anne’s customer base wanted more ways to access branded food outside the mall.
Similar to Wetzel’s strategy, the sites for these stores have been chosen with easy street access and high traffic in mind. Several of the 10 locations are already open in Manhattan. One location in the Bronx mixes Auntie Anne’s, Cinnabon, and Carvel.
If the major brands continue this push, soft pretzels will become readily available at local retailers and become a game-changer in our daily snacks. Pretzels are fairly easy to eat on the go, and as Americans return to their pre-pandemic routines, factors like convenience and portability are once again very important. It could be frozen yogurt.
Other takeout products
Apply Takeaway newsletter. For the latest news, Facebook, twitter and Instagram.
