According to the 2025 American Customer Satisfaction Index (ACSI) financial and insurance survey, Regions Bank has been recognized as the highest-rated traditional bank in the U.S. for customer satisfaction.
In the latest assessment by ACSI Research, which evaluates customer satisfaction in various financial services—like the quality of mobile apps, website usability, in-branch service speed, ATM availability, account management, and call center assistance—regional banks scored 83 out of 100. This score is notably three points above the national average for banks.
“We take pride in this top ACSI ranking because our approach to customer satisfaction is deeply rooted in our operations and directly informed by customer feedback,” a representative stated.
The bank is emphasizing its growth in thriving markets such as Houston, Dallas, Atlanta, and Nashville, alongside established areas like Birmingham, Memphis, and Mobile. It aims to strengthen ties with existing customers while also catering to new clients moving into these markets.
Related: Regional Banks Recognised among Top Employers in the World by Gallup
The ACSI, founded in 1994 at the University of Michigan’s Ross School of Business, conducts about 200,000 customer interviews annually. This survey spans nearly 40 industries and over 400 companies. For the current bank ratings, customers were randomly selected for email surveys conducted throughout 2024.
“We are incredibly proud to receive such high ratings, especially from our customers,” remarked Christine Julbert, head of customer insights, strategy, and execution at Regions.
“We believe in a relationship-driven approach to serving individuals, small businesses, and larger entities. It’s about investing in our relationships over time, and we are committed to continually enhancing the customer experience,” she added.
Related: “Additional Credits”: How Regional Banks Help Students Bear their Finances – Free
This accolade follows years of praise for regional banks. Gallup has recognized the bank for eleven consecutive years for its strong internal culture, and it was named America’s best workplace by the American Opportunity Index.
Regions Financial Corporation (NYSE: RF) is included in the S&P 500 Index and manages assets totaling $160 billion. Through its regional banks, it provides a complete range of consumer and commercial banking services, asset management, and mortgage products across the South, Midwest, and Texas, with around 1,250 branches and over 2,000 ATMs.
