Bewilderment is real for Bud Light.

Several Anheuser-Busch distributors say they have accepted the fact that consumers have lost money and a lot of money by boycotting Bud Light. Not only that, but it has also given up entirely on trying to win back customers negatively affected by the anti-American beer Dylan Mulvaney campaign, the paper reports. new york post.

After four months of hiring freezes and layoffs, some beer truckers have been accused of: Heckling and other harassment amid sluggish Bud Light sales 25+%. As a result, Anheuser-Busch wholesalers have given up on a large number of permanently lost customers and must correspondingly focus on developing a new beer-loving base.

“Consumers have made a choice,” an unnamed executive at a Texas-based beer distributor told the New York Post. “They have gone [Bud Light] And so it will be. I don’t think most of them will come back. ” (Related: Report: Bud Light’s Sales Continue To Slump, Expected To Dethrone ‘Far Faster Than Anyone Thought’)

Sales of other Anheuser-Busch beers, including Budweiser, Bush Light and Michelob Ultra, have also slumped since Bud Light’s disastrous partnership with Mulvaney.

The executive went on to say that customers are likely aware that Bud Light’s competitors, such as Miller Light and Coors Light, are “very similar products.” Winning the beer wars will all come down to “who is the best at marketing,” executives told the Post.

Bud Light distributor no longer expects sales to recover from Dylan Mulvaney accident https://t.co/WMBPEc4uXW pic.twitter.com/mWPhHKJleo

— New York Post (@nypost) July 31, 2023

God, what a disaster!