Bud Light rap.
Ever since Anheuser-Busch’s brand decided to launch an ad campaign featuring transgender influencer Dylan Mulvaney (and I still don’t understand why they chose March Madness for that campaign) , they have been thoroughly subjected to criticism and backlash.
For Bud Light, it hurt in every imaginable way. From plummeting sales to devastating stock prices to outright social media outbursts, the beer giant hasn’t been able to breathe a sigh of relief. And their demise won’t stop anytime soon. Just as I just recently blogged, how their decline is expected to go into the fall – football season! (disappointing)
Well, to their credit, Bud Light continues their march as if nothing happened, actively campaigning to win back America’s heart. But hmm, not working at all. That’s good, but this is a complete disaster.take them latest tweets for example.
Bud Light tweeted, “It’s Thursday… let’s stock up on coolers for that,” trying to have some lighthearted fun with the Americans.
Today is Thursday… Stock your cooler accordingly pic.twitter.com/CQRRAGqsFE
— Budlight (@budlight) July 6, 2023
But in a funny way (and rightfully so), it completely backfired in the form of a roast in Bud Light’s face.
Do you really think we’ll forgive you?
— Joey Mannarino (@JoeyMannarinoUS) July 6, 2023
— MadDog1776 (@curt_gallia) July 6, 2023
Bud Light’s sales fell 28% in the week ending June 24 compared to the same period last year, according to beer tracking firm Bump Williams Consulting. Sales of Yuengling Lager (+22%), Coors Light (+19%), and Miller Lite (+16%) all increased in the same week. #Go Wake Go Broke 👍
— Rich Muny 🇺🇸 (@RichMuny) July 6, 2023
— 🇺🇸 Sheri (@SheriCarter18) July 6, 2023
No, thank you Bud Light. You tried to replace the woman with a fake. I’m going to take my chances with tequila and wake up surprised the right way.
— Kenny Walker (@bamawalker84) July 6, 2023
The problem with the beer market is that people are still buying beer. They just don’t buy your beer.and it is completely @firefly light hindrance.
And now they’ve been enjoying better beer for two months, what are the chances of them coming back? @firefly light ?
— Cobia-Actual (@AtxCobia) July 6, 2023
Definitely not happening with my cooler.
— Stephanie Miller🌼 (@sunprincess) July 6, 2023
I’m just here for the memes.
— TonyDiGerolamo, Local Piney (@TonyDiGerolamo) July 6, 2023
Bud Light again?! Again? ! ? ! ?
I hear they recently fired the executive responsible for the Dylan Mulvaney debacle (exclusively exposed in the Daily Caller), but they’ll need to rethink their current team as well. . With everything going on and the rushback still at its peak (if it’s still at its peak), I can’t put myself in a situation like this where I could easily get burned. This is utterly embarrassing. (Related: Kid Rock’s Bar Reportedly Sells Bud Light After Blowing Up Mulvaney Cans)
And the collapse continues. shame.
